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Music promotion & marketing insights

The best techniques for music promotion, marketing, and growing your career in the industry.

General 1 Jan 1970

5 mistakes musicians make when promoting music.

One of the critical problems I notice when looking at other people‘s promotion is that there isn’t a strategy or a plan. Musicians think creating a last-minute promotional post across Facebook is adequate, or they’ll promptly send the music to their entire mailing list the day before release. They‘ll be disheartened when they don’t see results and be annoyed that blogs don’t select their music. The only time this does work is when the musician is very well-known with a vast audience and media relationships already established. For example, when Daft Punk unleashed Random Access Memories, their music publicists kept it […]

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