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The best techniques for music promotion, marketing, and growing your career in the industry.
Social media is an intuitive way to get your music out there for the world to discover. You can squeeze it in between cat videos and selfies without paying for a radio or TV spot. However, with many types of content showing on people’s feeds nowadays, you have to be extra creative to ensure that […]
One of the rising media channels in recent years is podcasting. This audio blogging platform started in the early 2000s, so it has a short history, but it has gone so popular that you won’t believe they haven’t been here for a long time. If you’re curious about how it all began, here are some […]
Podcasts need a good trailer. These trailers give your audience a small taste of what’s to come. They could be an excellent way to showcase your content, your cast, or even just your podcast’s overall vibe. Don’t take the opportunity to introduce your podcast to potential listeners for granted. If you’re ready to put your […]
Podcasts may seem easy to build. Many people believe it’s all about simply recording conversations about any topic. However, there’s more to the work than just having fun. So if you want to finally begin your podcast journey, then you’ve come to the right place. For now, we’ll be covering the basics with you. At […]
Analyzing podcast metrics is not easy – not even for seasoned showrunners. In fact, this task is one of the things that beginner podcast hosts fear and complain about. Even with all the data and metrics, you have access to, like the number of downloads, the number of starts vs. streams, and average consumption, it’s […]
If you’ve been told that starting a podcast is easy, well, they’ve told you the truth. It is quite easy to start one. All you need is a laptop or a computer, a microphone, perhaps a pair of headphones, a recording software, and start your effort. However, the challenge comes in trying to achieve success […]
Every musician must popularize their music to encourage listeners to hear their new album. This creates a unique challenge for them because anyone can do it; there’s no special music or technique involved. These important requirements have created several promotion companies. They typically offer services that make artists more popular, like events and promotional gigs […]
Without a doubt, Instagram is now one of the leading ways to promote your podcast online. Part one of this blog series focused on using your IG profile’s Stories and bio to feature your podcast’s latest episode. Now we continue our series with the last few tips on promoting your podcast best on Instagram! 3 […]
Have you started a podcast or a small business? Are you using podcasts or videos as part of your audio marketing strategy? Do you use Instagram or any other social media channels to promote your website or blog? If not, then it is time you returned to the drawing board. Instagram has the highest engagement […]
With the abundance of online technology and social media today, it’s easy for anyone to start a podcast from their desktop, laptop, or mobile device! You don’t need clout beforehand. You build that from scratch using these handy tips: Tip 1: Use Podcast Hosting Sites The first step in your audio marketing strategy is to […]
The improvements in technology have drastically changed the music landscape. Music production technology is now more accessible to more people, allowing multiple artists to debut their songs every week. Because of this, we have seen rapid growth and tighter competition in the music industry these past years. Without a proper audio marketing strategy, it may […]
So, you decided to start a podcast, right? Now you embark on the journey of finding what’s fit for your podcast. While that may sound like a simple task, it requires a lot of effort and consideration before you arrive at the perfect title. Read on as we continue our discussion on selecting a good […]
Starting your own podcast isn’t as complicated as it was before. You can practically use whatever you have at home right now to record and publish your own podcast. However, one aspect of podcast-making can be quite challenging for some–selecting a title. This is basically your brand and will literally be seen and heard in […]
To gain an audience for your podcast, you must first capture the listener’s interest. The most effective way to do this is to create an intriguing intro to your show. When listeners hear it and understand what your show is about, they’ll want to continue listening. Here is some sound advice for making a podcast […]
Podcasts are now popular among many people. Before recording your podcast, make sure you have all of the necessary equipment. You should also be aware of the various types of podcasts and their benefits and drawbacks. Here are the three types of podcasts as well as their pros and cons: 1. The Solo Podcast Solo […]
Being a podcaster can be quite a fulfilling experience, as you get to share your thoughts and opinions to other people through audio. Especially with strong advocacy and a concise message, you can truly make quite a difference. However, it’s important to think about the recipients’ experience from side to side. While you’re speaking, someone […]
A few short years ago, the music industry suffered from the degradation of physical sales. However, the invention of trackable, digital music sales has changed that trend. Music sales are on the rise, but what does this mean for musicians? It means you need to shift your plan from marketing physical CDs to digital music […]
Streaming platforms transformed the music industry and most strategies for getting your music out there. Physical and digital sales are no longer the primary way to spread your tracks. Now there are numerous ways for distributing your music to new listeners. This post will show you how to use each platform to its maximum potential. […]
No longer can you rely on your songs alone to gain a following, get your music to people online, and spread your tunes. Changes in the music industry have altered the playbook for bands and artists hoping to spread their songs. You have three options to get your music out there. 1. Rely on the […]
Once you’ve completed an album, there’s this sense of euphoria that you’ll experience, right? But before you can enjoy your work, one of the first things you can do to honor the time, energy, passion, and hard work you put into this is by sharing it with the world. Besides the greatness of an album, […]
Ever since podcasts became a thing, people have warmed up to it so much that it’s now considered a mainstream form of infotainment. The mere fact that people or groups of individuals with interesting and insightful ideas can just sit in a room to talk and discuss while sharing it with the rest of the […]
Are you trying to make a unique podcast so that you can stand out to your target audience? Unfortunately, every other podcaster is also trying to do the same thing. Everyone is trying to be unique, and in doing so, only a handful only manage to do so. Regardless, making your podcast unique, although challenging, […]
In a digitally-driven age where there are creative ways to enjoy media, and one of the booming crafts that have been dominating the internet includes podcasts. Whether you want to talk about passions, ideas, or want to discuss the latest let’s play of your favorite video game, there’s a podcast for that. But while it’s […]
When it comes to marketing efforts, podcasts aren’t really the first things to come into mind. Generally, people attribute advertisements more to video content or traditional and digital posters. In fact, most people would wonder what podcasts have to do with marketing in the first place. Not many people realize the potential podcasts hold as […]
Podcasts have become more prevalent in recent years simply because they’re widely available. You can find them on various platforms such as Spotify, and the best thing is all you have to do is listen, meaning you can do something else while it’s playing in the background. If you create your own podcasts, you understand […]
Podcasting used to be a pretty simple thing. You’d record an episode, upload it to your web server, and you were done. Today, many more steps are involved and quite a few more variables to keep in mind. Today, many podcasts dabble in extensive audio editing, podcasting in seasons, and various topics to talk about. […]
In the beginning, podcasts were used mainly by amateur and independent broadcasters who wanted to talk about their niche. For example, if you wanted to talk about a specific topic, you would set up a website and podcast for the discussion. Today, with the rise of digital and the increasing accessibility of the internet, there […]
Podcasting is one of 2020’s hottest trends. Although broadcasting recordings through streaming platforms isn’t a new practice, its popularity catapulted over the last year, making listening to podcasts one of the best hobbies people can do while being stuck at home. But even if podcasting is a hit for most people, it still needs a […]
Just about everybody has an active email address. This is why using email in marketing should not be overlooked. Sending marketing emails to prospective fans should be part of every indie musician’s marketing plan! Here are a few of the things to keep in mind when you implement email marketing into your music marketing plan: […]
So you just started your podcast, and you have made a great list of topics to talk about. The problem is you don’t have a big audience to talk to. You try everything in your power to garner a bigger audience, but nothing you do seems to be working. Truth is, it may take some […]
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