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The best techniques for music promotion, marketing, and growing your career in the industry.
These days, brand owners have multiple options at their disposal to promote their business. With the onslaught of technological developments, almost anything is possible to get your business out there. One of the most popular ways people have been enjoying different brands’ content has been through digital audio advertising. The appeal that audio marketing has […]
Tasha Baxter is a singer-songwriter from South Africa whose voice is synonymous with Drum & Bass. Tasha’s career is diverse; she has had an album produced by Noisia, worked with the likes of Feed Me, and sang for Camo & Krooked as part of Red Bull Symphonic, composed by Christian Kolonovits. This interview with Tasha […]
Podcasting is a time-efficient form of communication. Listeners can tune in to podcasts while multitasking at work, commuting, or doing chores at home. They can even replace specific meetings, saving time and increasing efficiency. Simply put, it is another method to entertain, humor, and educate people. Since it’s all sound, users get fewer distractions, and […]
Scott Orr is a Canadian musician and owner of Other Songs, a label he created as a launchpad for his music. Scott also runs Other Record Labels, a YouTube channel and podcast series, where he teaches other aspiring businesses owners to start and improve record labels. This episode goes into depth about perseverance, marketing skills […]
Startup businesses often have a hard time establishing their brand in today’s very saturated market. Aside from dealing with the everyday problems of the modern industries, they also have to contend with the more significant ventures, which may have more traction and pull with their marketing efforts. While this may sound grim for small businesses, […]
Being a musician in the digital age requires more than just simply making music. At this time, where everyone is fighting to get noticed, you need to stand out to be truly successful. This means you should learn how to promote your music, including research and development, music marketing strategy, design, and publicity. Music marketing […]
Lewis Sinclair is the Founder and CEO of Cygnus Music, a leading electronic music distributor from the United Kingdom. Lewis talked in-depth about starting and growing Cygnus Music in 2009, running record labels, and pitching to Spotify to get in those needed playlists. If you’re looking at starting a record label or music business, this […]
Marketing is important for companies and organisations. This is particularly true when a company or organisation isn’t getting as much traction as it used to. There’s a point wherein you’ll need to think outside the box aside from the usual promotional affairs with sales representatives and boosting digital efforts like SEO and social media ads. […]
Jay Cunningham launched his DJ career in 1995 and is now working as a Marketing Manager for Denon DJ. This episode talks about his awesome journey as a DJ, starting a 360 music promotion business, label ownership and flying to Boston to meet Denon DJ. Don’t miss this incredible show. Teaser Here’s a transcript teaser: […]
Podcasts have gained massive popularity because they are convenient ways to listen to a good story and relax their mind after a, particularly tiring or stressful day. The popularity of podcasts has many people wanting to get into it themselves. However, launching a successful podcast is not an easy task. It takes time, effort, and […]
Nick Sadler is an established music industry entrepreneur with experience in the record label and artist management worlds. His most recent success has been publishing his book, The Label Machine. In this book, he teaches readers how to succeed in the music industry as an independent label owner. He generously offered his advice for readers […]
In today’s digital age, we get to listen to various forms of content, all provided for by streaming apps, news programs, talk shows, and even audiobooks, to name a few. This just goes to show that there’s an abundance of things we can listen to, and we won’t be running out of them anytime soon. […]
Despite the rise of social media channels and video streaming material, podcasts remain a popular form of digital media. In fact, in 2020, 55 per cent of US consumers were listening to podcasts. With the debut of the iPod, iTunes made podcasts immensely popular. You may listen to the news, music, audio commentary, business ideas, […]
Influencer Outreach: The Ultimate Guide in 2026 Social platforms have catalyzed the evolution of business like nothing else. But the flip side of this is – unoccupied “space” on the Web becomes subject to savage competition, with companies investing thousands and millions in their brands’ promotions. The amount of information produced may impress even fervent […]
The podcasts we know today started in 2004 as an iPod application that let users download radio broadcasts to Apple iPods. 17 years later, podcasts have become a staple form of content on the internet. Aside from Apple devices, podcasts can now be heard through Spotify, Apple Music, SoundCloud, and other streaming platforms. They are […]
Chris Eddowes, better known as P0gman, has grown his social audience to over 200K fans and rakes in over 20K streams per month. In this episode, Chris talked about starting his career, seeking advice from SkisM and growing as an artist, running labels, and how you can do the same. Teaser Here’s a transcript teaser: […]
Today, you might have noticed new podcasts being released almost every day. It seems like every artist, personality, and even your friend has their own podcast. Podcasts have paved the way for today’s generation to make a bigger impact on society. The availability and high accessibility of social platforms allow individuals to reach out to […]
In this digital age where every business competes to attract their target audience’s attention, they produce all sorts of content to stay ahead of the competition. If you are one of those businesses, it’s time to consider adding podcasts to your marketing efforts. Podcasts can serve as the perfect tool to not only promote your […]
Podcasts are some of the hottest forms of online content. It provides an easy platform to broadcast audio content with unique features. Promoting a podcast today involves different platforms and formats, from social media posts to DMs and emails. Using the email format, in particular, gives podcast promotions a few advantages. Don’t underestimate the power […]
There are various ways to learn about how to market your music. But ultimately, the success of your release is dependent on the core community and connections you’ve established over the previous months and years. Many musicians and record labels focus their marketing and creativity only on new releases. Their mistake is that they overlook […]
Spotify is a powerful music platform that allows users to listen to various artists, save albums, create playlists, and more. They’ve become global sensations, bridging the gap between artists and their fans, allowing them to make their music more accessible to the public. In recent years, Spotify released a fantastic feature that changed the music […]
The landscape for music has drastically changed over the years with the integration of technology. There’s so much software today compared to the last two decades. With the improvements in recording devices and computers involved, it can take less than a day to create and record a song, podcast episode, or any sort of audio […]
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The great thing about running a Spotify pre-save campaign is that the artists, in turn, get to build up their fan base before each release. The more people that pre-save, the more exposure their music gets, which over time is like the snowball that keeps on growing. All the artists need to do is get […]
For musicians, one of the best tools for both creative self-expression and marketing is music videos, which can do wonders for exposing new audiences to your music and artistry. For independent artists, the work of quality music video marketing doesn’t just begin and end with conceptualizing and executing the video itself. Still, it continues into promoting that video […]
1. Create a strong social media presence Although it’s the 21st century devil, it’s essential in this day and age that you have a strong online presence. Show people your music, how hard you’re grafting, your studio sessions, your personality. People love a behind the scenes insight into the life of an active artist. Showcase […]
A lot of businesses have been directly or indirectly affected by the pandemic, and the music industry is no exception. Record labels, now more than ever, have been forced into experimenting with new marketing tactics to keep their artists relevant. In this article, we’re presenting 9 tips for record labels to stay connected with their […]
If you think creating your first album or EP was a challenge, get ready for your next steps into promotion. Carving out a spot for yourself or your band in the music industry is no small feat. The competition is thick, and standing out from the crowd takes a significant amount of effort. Thankfully, you […]
Spotify has just launched ‘Promo Cards’, a postcard shaped promotional image linked to music, designed to be shared on social media. To create a card, head to here. Spotify gives you full reign to their catalogue, which is excellent. You need to define your search by ‘Artists’ or ‘Podcasters’ and choose the appropriate filters. Once done, […]
Promoly is a platform built for the music industry. If you run a record label and need to promote your music via email, Promoly can take on a lot of the tasks involved and get awesome results! Record labels deliver promotional music via Promoly to DJs, journalists, and music media outlets in order to seek […]
In the UK during the 1980s, the first instances of what would become DNB (drum and bass) evolved from the Acid House music scene, specifically from a subgenre called Breakbeat Hardcore. From there, heavier bass and distinctive up-tempos would come to define this new underground electronic music. Additional Jamaican dub and reggae sounds from jungle […]
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