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The best techniques for music promotion, marketing, and growing your career in the industry.
Jay Cunningham launched his DJ career in 1995 and is now working as a Marketing Manager for Denon DJ. This episode talks about his awesome journey as a DJ, starting a 360 music promotion business, label ownership and flying to Boston to meet Denon DJ. Don’t miss this incredible show. Teaser Here’s a transcript teaser: […]
Podcasts have gained massive popularity because they are convenient ways to listen to a good story and relax their mind after a, particularly tiring or stressful day. The popularity of podcasts has many people wanting to get into it themselves. However, launching a successful podcast is not an easy task. It takes time, effort, and […]
Nick Sadler is an established music industry entrepreneur with experience in the record label and artist management worlds. His most recent success has been publishing his book, The Label Machine. In this book, he teaches readers how to succeed in the music industry as an independent label owner. He generously offered his advice for readers […]
In today’s digital age, we get to listen to various forms of content, all provided for by streaming apps, news programs, talk shows, and even audiobooks, to name a few. This just goes to show that there’s an abundance of things we can listen to, and we won’t be running out of them anytime soon. […]
Despite the rise of social media channels and video streaming material, podcasts remain a popular form of digital media. In fact, in 2020, 55 per cent of US consumers were listening to podcasts. With the debut of the iPod, iTunes made podcasts immensely popular. You may listen to the news, music, audio commentary, business ideas, […]
Influencer Outreach: The Ultimate Guide in 2026 Social platforms have catalyzed the evolution of business like nothing else. But the flip side of this is – unoccupied “space” on the Web becomes subject to savage competition, with companies investing thousands and millions in their brands’ promotions. The amount of information produced may impress even fervent […]
The podcasts we know today started in 2004 as an iPod application that let users download radio broadcasts to Apple iPods. 17 years later, podcasts have become a staple form of content on the internet. Aside from Apple devices, podcasts can now be heard through Spotify, Apple Music, SoundCloud, and other streaming platforms. They are […]
Chris Eddowes, better known as P0gman, has grown his social audience to over 200K fans and rakes in over 20K streams per month. In this episode, Chris talked about starting his career, seeking advice from SkisM and growing as an artist, running labels, and how you can do the same. Teaser Here’s a transcript teaser: […]
Today, you might have noticed new podcasts being released almost every day. It seems like every artist, personality, and even your friend has their own podcast. Podcasts have paved the way for today’s generation to make a bigger impact on society. The availability and high accessibility of social platforms allow individuals to reach out to […]
In this digital age where every business competes to attract their target audience’s attention, they produce all sorts of content to stay ahead of the competition. If you are one of those businesses, it’s time to consider adding podcasts to your marketing efforts. Podcasts can serve as the perfect tool to not only promote your […]
Podcasts are some of the hottest forms of online content. It provides an easy platform to broadcast audio content with unique features. Promoting a podcast today involves different platforms and formats, from social media posts to DMs and emails. Using the email format, in particular, gives podcast promotions a few advantages. Don’t underestimate the power […]
There are various ways to learn about how to market your music. But ultimately, the success of your release is dependent on the core community and connections you’ve established over the previous months and years. Many musicians and record labels focus their marketing and creativity only on new releases. Their mistake is that they overlook […]
Spotify is a powerful music platform that allows users to listen to various artists, save albums, create playlists, and more. They’ve become global sensations, bridging the gap between artists and their fans, allowing them to make their music more accessible to the public. In recent years, Spotify released a fantastic feature that changed the music […]
The landscape for music has drastically changed over the years with the integration of technology. There’s so much software today compared to the last two decades. With the improvements in recording devices and computers involved, it can take less than a day to create and record a song, podcast episode, or any sort of audio […]
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The great thing about running a Spotify pre-save campaign is that the artists, in turn, get to build up their fan base before each release. The more people that pre-save, the more exposure their music gets, which over time is like the snowball that keeps on growing. All the artists need to do is get […]
For musicians, one of the best tools for both creative self-expression and marketing is music videos, which can do wonders for exposing new audiences to your music and artistry. For independent artists, the work of quality music video marketing doesn’t just begin and end with conceptualizing and executing the video itself. Still, it continues into promoting that video […]
1. Create a strong social media presence Although it’s the 21st century devil, it’s essential in this day and age that you have a strong online presence. Show people your music, how hard you’re grafting, your studio sessions, your personality. People love a behind the scenes insight into the life of an active artist. Showcase […]
A lot of businesses have been directly or indirectly affected by the pandemic, and the music industry is no exception. Record labels, now more than ever, have been forced into experimenting with new marketing tactics to keep their artists relevant. In this article, we’re presenting 9 tips for record labels to stay connected with their […]
If you think creating your first album or EP was a challenge, get ready for your next steps into promotion. Carving out a spot for yourself or your band in the music industry is no small feat. The competition is thick, and standing out from the crowd takes a significant amount of effort. Thankfully, you […]
Spotify has just launched ‘Promo Cards’, a postcard shaped promotional image linked to music, designed to be shared on social media. To create a card, head to here. Spotify gives you full reign to their catalogue, which is excellent. You need to define your search by ‘Artists’ or ‘Podcasters’ and choose the appropriate filters. Once done, […]
Promoly is a platform built for the music industry. If you run a record label and need to promote your music via email, Promoly can take on a lot of the tasks involved and get awesome results! Record labels deliver promotional music via Promoly to DJs, journalists, and music media outlets in order to seek […]
In the UK during the 1980s, the first instances of what would become DNB (drum and bass) evolved from the Acid House music scene, specifically from a subgenre called Breakbeat Hardcore. From there, heavier bass and distinctive up-tempos would come to define this new underground electronic music. Additional Jamaican dub and reggae sounds from jungle […]
From the outside, it might seem like the music industry is all about creating music: being inspired, writing songs, recording singles, making albums. And, of course, all of this creative stuff is a huge part of it. But music industry insiders, especially record labels, know the real truth: the music industry is all about promotion. […]
As a record label, one of your main goals is to promote the musicians on your roster. And throughout the history of the music industry, there have been lots of ways to achieve this goal. There are the classic “oldie but goodie” options, like getting their music played on the radio. There are the somewhat […]
So you’ve found the perfect song on Spotify and you want to share it with all your Instagram followers as soon as possible. Thanks to a convenient new synergy between these two social apps, you can share a song, album, or playlist to your Instagram story in a few seconds with just a couple of […]
The community quarantine amid the coronavirus pandemic has forced a lot of lifestyle changes for people. Although the strict implementation of the quarantine is to protect the welfare of everyone, it takes a toll on the mental health of people, especially those who rely on social interaction daily. It sucks you can’t go to your […]
If you’re an independent artist and want to promote your music all on your own, then it’s important to know that the job comes with plenty of responsibilities—not all of which will be enjoyable. Doing self-promotion as an independent artist isn’t impossible, but you have to be prepared. In today’s digital age, self-promotion is easier […]
If you’re a musician or band, and you want to book more gigs, get more exposure, and put yourself on the road to success, you should know what an EPK, meaning electronic press kit, is. So what is an EPK?
Ah, (hash)tags… The original way of organizing and finding content on the web. Technology may have come far, but we’re still dependent on tags and keywords to listen and post amazing music.
Today, music has gone fully digital. Instead of producing vinyl, every artist has to turn their sights to music streaming platforms.
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