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The best techniques for music promotion, marketing, and growing your career in the industry.
Independent musicians have more opportunities to build their careers without relying on the support of major labels, producers, or a large budget. While witnessing an increasing number of unsigned musicians breakthrough on their own, many great new artists are unsure where to start. Along with that, they do not know how to run a successful […]
If you’re a musician, record label or producer, you’ll likely want to show off your freshest tracks and upcoming music release. And what better way than to use a link page showcasing where your music is available to buy and stream. Link pages are great for music promotion, as you can funnel fans through the […]
There are many different platforms that musicians can use to market their music. However, before you start planning your music marketing campaign, here are some important tips to help ensure that everything goes smoothly. A Quick Guide to Music Marketing for Indie Musicians 1 – Set the right budget for your music marketing campaign With […]
Email marketing is a great way to engage your audience on a consistent basis. Send your subscribers updates on your latest shows, promote new episodes, drive traffic to your podcast, ask for feedback from your audience, promote your products, and much more. This blog post will tell you all about the benefits of email marketing […]
Sometimes, your company’s branding can become stuck for reasons you don’t understand. Understand that this is normal for most people, but it is something that you must not overlook. If you believe your branding is falling behind the competition, you should always consider rebranding. With day-to-day business operation issues piling up, it may be difficult […]
Nimrod Azoulai is Co-Founder and CEO of Mysphera, a music promotion business that connects new music to content creators. Mysphera’s tailor-made solutions have helped thousands of artists reach new audiences and fans. In this episode, Nimrod talked about launching Mysphera, growing the company, and building an algorithm for connecting new music with playlisters, DJs, bloggers, […]
When it comes to digital marketing, videos and photos are the go-to media for advertisers. While they are indeed good content types, there is another currently thriving medium that companies should not overlook―audio marketing. Now that people are becoming busier each day, their free time is more limited than ever. For that reason, these people […]
Just like consumer brands, your music career also requires sound marketing strategies to succeed. You need to get people to listen to your songs, and you can’t do that without advertising. To broaden your reach and open more doors of opportunity, you must invest resources into promotion and marketing. To reach more listeners, you can […]
Just because a podcast is mostly audio doesn’t mean there aren’t any visuals involved. You still need to create a stellar podcast cover art to help users identify your podcast. And if you’re not sure how to make one, we’ve gathered some tips that will hopefully help you make the best cover art for your […]
For most musicians, creating and producing music is a passion. However, if you’re a musician yourself, you must know that your passion will not be enough to make people listen to your music. Creating and producing music is also like a business. If you want them to listen to your songs, you must effectively market […]
Releasing singles can be an exciting moment for you. After so much hard work, you can share with the world the wonderful music you have made. You’ve been through many challenges, and now you’re here. However, there’s one more challenge to overcome: how should you exactly release your singles? If you cannot answer that question, […]
Launching a podcast isn’t a walk in the park. But since podcasting is one of the newer forms of media available to the public, most people use it to discuss topics that may be relevant to others. Therefore, you may want to consider putting out audio files for others to listen to and hopefully learn […]
Music is like a Horcrux: you put a large part of your soul into it. That’s doubly true for indie artists who don’t have an agent, and they’re raw, exposed. SoundCloud lets indie artists reach a pool of 76 million monthly users. But when you’re an indie artist, you take on many of the burdens […]
After months of careful planning and countless brainstorming sessions, you finally launch your podcast. However, there are more tasks to do besides preparing for the launch itself. Most creators think they can rest right after their podcast goes live on various streaming platforms. But the truth is, it’s only the beginning—people have made mistakes about […]
If you are looking for ways to enhance your digital audio advertising and diversify your audiences, podcasts are a great way to do that. Podcasts can provide a lot of value to your followers while keeping up with their fast-paced lifestyles. You can extend your blog content and social media promotions through a podcast. Through […]
I’m going to show you how to create a new music promo and send it to your mailing list using Promoly. By the way – if watching videos is more your thing, there’s a video at the very bottom of this guide. First of all, you’ll need to log in to mailer.promo.ly If you’re a […]
It’s difficult to determine who is engaging with your promotional campaigns when you’re promoting music. Especially when delivering music promos via email. When sending promos to email lists in Promoly, viewing real-time activity in Promoly is super simple. Login to your dashboard by going to mailer.promo.ly and then in the left-hand menu, click activity. Activity […]
Podcasts provide you the opportunity to talk directly to your audience and prospects. In comparison to blogs or other written pieces, your voice has the potential to create a more personal, more profound connection with your audience. However, there is a problem: you will be selling a podcast to use a podcast to promote your […]
Josh Simons is Co-Founder and CEO of Vampr, the No.1 network for musicians. In today’s show, Josh talked us through Vampr’s inception, growing to the first 1000 users, raising money, and what it took to hit the milestone of 1,000,000 musicians using their network. Josh is very generous with his time and information shared – […]
If you are an independent artist, building your email list is a vital step in creating a reliable network. It’s not an easy process, but it will definitely help you manage your fanbase and keep in constant communication. Don’t be intimidated by the length of the process. Here are a few easy-to-follow tips that will […]
Jesper Skibsby is an entrepreneur living in Copenhagen – he founded World Airplay Radio Monitor in 2016, which now monitors 30,000 radio stations worldwide. Jesper talks in-depth about starting companies, the struggles involved, raising capital to grow, and the future of WARM. Don’t miss this incredible show; you’ll learn a ton! Find out more about […]
You may not even realize it, but podcasts are the trending form of media nowadays. In a world full of social media sites and audiobooks, people are flocking towards a platform or medium that still holds water, even when traditional radio talk programs are going off-air. You may have even heard a few episodes in […]
These days, brand owners have multiple options at their disposal to promote their business. With the onslaught of technological developments, almost anything is possible to get your business out there. One of the most popular ways people have been enjoying different brands’ content has been through digital audio advertising. The appeal that audio marketing has […]
Tasha Baxter is a singer-songwriter from South Africa whose voice is synonymous with Drum & Bass. Tasha’s career is diverse; she has had an album produced by Noisia, worked with the likes of Feed Me, and sang for Camo & Krooked as part of Red Bull Symphonic, composed by Christian Kolonovits. This interview with Tasha […]
Podcasting is a time-efficient form of communication. Listeners can tune in to podcasts while multitasking at work, commuting, or doing chores at home. They can even replace specific meetings, saving time and increasing efficiency. Simply put, it is another method to entertain, humor, and educate people. Since it’s all sound, users get fewer distractions, and […]
Scott Orr is a Canadian musician and owner of Other Songs, a label he created as a launchpad for his music. Scott also runs Other Record Labels, a YouTube channel and podcast series, where he teaches other aspiring businesses owners to start and improve record labels. This episode goes into depth about perseverance, marketing skills […]
Startup businesses often have a hard time establishing their brand in today’s very saturated market. Aside from dealing with the everyday problems of the modern industries, they also have to contend with the more significant ventures, which may have more traction and pull with their marketing efforts. While this may sound grim for small businesses, […]
Being a musician in the digital age requires more than just simply making music. At this time, where everyone is fighting to get noticed, you need to stand out to be truly successful. This means you should learn how to promote your music, including research and development, music marketing strategy, design, and publicity. Music marketing […]
Lewis Sinclair is the Founder and CEO of Cygnus Music, a leading electronic music distributor from the United Kingdom. Lewis talked in-depth about starting and growing Cygnus Music in 2009, running record labels, and pitching to Spotify to get in those needed playlists. If you’re looking at starting a record label or music business, this […]
Marketing is important for companies and organisations. This is particularly true when a company or organisation isn’t getting as much traction as it used to. There’s a point wherein you’ll need to think outside the box aside from the usual promotional affairs with sales representatives and boosting digital efforts like SEO and social media ads. […]
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