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The best techniques for music promotion, marketing, and growing your career in the industry.
Starting your own podcast isn’t as complicated as it was before. You can practically use whatever you have at home right now to record and publish your own podcast. However, one aspect of podcast-making can be quite challenging for some–selecting a title. This is basically your brand and will literally be seen and heard in […]
To gain an audience for your podcast, you must first capture the listener’s interest. The most effective way to do this is to create an intriguing intro to your show. When listeners hear it and understand what your show is about, they’ll want to continue listening. Here is some sound advice for making a podcast […]
Podcasts are now popular among many people. Before recording your podcast, make sure you have all of the necessary equipment. You should also be aware of the various types of podcasts and their benefits and drawbacks. Here are the three types of podcasts as well as their pros and cons: 1. The Solo Podcast Solo […]
Being a podcaster can be quite a fulfilling experience, as you get to share your thoughts and opinions to other people through audio. Especially with strong advocacy and a concise message, you can truly make quite a difference. However, it’s important to think about the recipients’ experience from side to side. While you’re speaking, someone […]
A few short years ago, the music industry suffered from the degradation of physical sales. However, the invention of trackable, digital music sales has changed that trend. Music sales are on the rise, but what does this mean for musicians? It means you need to shift your plan from marketing physical CDs to digital music […]
Streaming platforms transformed the music industry and most strategies for getting your music out there. Physical and digital sales are no longer the primary way to spread your tracks. Now there are numerous ways for distributing your music to new listeners. This post will show you how to use each platform to its maximum potential. […]
No longer can you rely on your songs alone to gain a following, get your music to people online, and spread your tunes. Changes in the music industry have altered the playbook for bands and artists hoping to spread their songs. You have three options to get your music out there. 1. Rely on the […]
Once you’ve completed an album, there’s this sense of euphoria that you’ll experience, right? But before you can enjoy your work, one of the first things you can do to honor the time, energy, passion, and hard work you put into this is by sharing it with the world. Besides the greatness of an album, […]
Ever since podcasts became a thing, people have warmed up to it so much that it’s now considered a mainstream form of infotainment. The mere fact that people or groups of individuals with interesting and insightful ideas can just sit in a room to talk and discuss while sharing it with the rest of the […]
Are you trying to make a unique podcast so that you can stand out to your target audience? Unfortunately, every other podcaster is also trying to do the same thing. Everyone is trying to be unique, and in doing so, only a handful only manage to do so. Regardless, making your podcast unique, although challenging, […]
In a digitally-driven age where there are creative ways to enjoy media, and one of the booming crafts that have been dominating the internet includes podcasts. Whether you want to talk about passions, ideas, or want to discuss the latest let’s play of your favorite video game, there’s a podcast for that. But while it’s […]
When it comes to marketing efforts, podcasts aren’t really the first things to come into mind. Generally, people attribute advertisements more to video content or traditional and digital posters. In fact, most people would wonder what podcasts have to do with marketing in the first place. Not many people realize the potential podcasts hold as […]
Podcasts have become more prevalent in recent years simply because they’re widely available. You can find them on various platforms such as Spotify, and the best thing is all you have to do is listen, meaning you can do something else while it’s playing in the background. If you create your own podcasts, you understand […]
Podcasting used to be a pretty simple thing. You’d record an episode, upload it to your web server, and you were done. Today, many more steps are involved and quite a few more variables to keep in mind. Today, many podcasts dabble in extensive audio editing, podcasting in seasons, and various topics to talk about. […]
In the beginning, podcasts were used mainly by amateur and independent broadcasters who wanted to talk about their niche. For example, if you wanted to talk about a specific topic, you would set up a website and podcast for the discussion. Today, with the rise of digital and the increasing accessibility of the internet, there […]
Podcasting is one of 2020’s hottest trends. Although broadcasting recordings through streaming platforms isn’t a new practice, its popularity catapulted over the last year, making listening to podcasts one of the best hobbies people can do while being stuck at home. But even if podcasting is a hit for most people, it still needs a […]
Just about everybody has an active email address. This is why using email in marketing should not be overlooked. Sending marketing emails to prospective fans should be part of every indie musician’s marketing plan! Here are a few of the things to keep in mind when you implement email marketing into your music marketing plan: […]
So you just started your podcast, and you have made a great list of topics to talk about. The problem is you don’t have a big audience to talk to. You try everything in your power to garner a bigger audience, but nothing you do seems to be working. Truth is, it may take some […]
Independent musicians have more opportunities to build their careers without relying on the support of major labels, producers, or a large budget. While witnessing an increasing number of unsigned musicians breakthrough on their own, many great new artists are unsure where to start. Along with that, they do not know how to run a successful […]
If you’re a musician, record label or producer, you’ll likely want to show off your freshest tracks and upcoming music release. And what better way than to use a link page showcasing where your music is available to buy and stream. Link pages are great for music promotion, as you can funnel fans through the […]
There are many different platforms that musicians can use to market their music. However, before you start planning your music marketing campaign, here are some important tips to help ensure that everything goes smoothly. A Quick Guide to Music Marketing for Indie Musicians 1 – Set the right budget for your music marketing campaign With […]
Email marketing is a great way to engage your audience on a consistent basis. Send your subscribers updates on your latest shows, promote new episodes, drive traffic to your podcast, ask for feedback from your audience, promote your products, and much more. This blog post will tell you all about the benefits of email marketing […]
Sometimes, your company’s branding can become stuck for reasons you don’t understand. Understand that this is normal for most people, but it is something that you must not overlook. If you believe your branding is falling behind the competition, you should always consider rebranding. With day-to-day business operation issues piling up, it may be difficult […]
Nimrod Azoulai is Co-Founder and CEO of Mysphera, a music promotion business that connects new music to content creators. Mysphera’s tailor-made solutions have helped thousands of artists reach new audiences and fans. In this episode, Nimrod talked about launching Mysphera, growing the company, and building an algorithm for connecting new music with playlisters, DJs, bloggers, […]
When it comes to digital marketing, videos and photos are the go-to media for advertisers. While they are indeed good content types, there is another currently thriving medium that companies should not overlook―audio marketing. Now that people are becoming busier each day, their free time is more limited than ever. For that reason, these people […]
Just like consumer brands, your music career also requires sound marketing strategies to succeed. You need to get people to listen to your songs, and you can’t do that without advertising. To broaden your reach and open more doors of opportunity, you must invest resources into promotion and marketing. To reach more listeners, you can […]
Just because a podcast is mostly audio doesn’t mean there aren’t any visuals involved. You still need to create a stellar podcast cover art to help users identify your podcast. And if you’re not sure how to make one, we’ve gathered some tips that will hopefully help you make the best cover art for your […]
For most musicians, creating and producing music is a passion. However, if you’re a musician yourself, you must know that your passion will not be enough to make people listen to your music. Creating and producing music is also like a business. If you want them to listen to your songs, you must effectively market […]
Releasing singles can be an exciting moment for you. After so much hard work, you can share with the world the wonderful music you have made. You’ve been through many challenges, and now you’re here. However, there’s one more challenge to overcome: how should you exactly release your singles? If you cannot answer that question, […]
Launching a podcast isn’t a walk in the park. But since podcasting is one of the newer forms of media available to the public, most people use it to discuss topics that may be relevant to others. Therefore, you may want to consider putting out audio files for others to listen to and hopefully learn […]
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