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The best techniques for music promotion, marketing, and growing your career in the industry.
Being a music producer comes with a lot of perks. Most notably, spending time around amazing artists. Music producers wear many hats. Some write songs, some focus on making sure the music sounds amazing before it’s released. But if you’re looking to be the next Barry Gordy or Sir George Martin, you need to learn […]
If you want to thrive in any industry nowadays, you need to learn how to build a network. There’s no business where this is truer than in the music industry, as you need to learn where to position yourself to meet the right people who can help your career take off. With that said, here […]
Instagram had one billion active monthly users in 2018. That’s a billion people you could reach with your music. Just by using Instagram. But with so many users on the app, it’s very hard to get noticed in such a crowded space. There are some tips and tricks you can use to help you stand […]
The idea of managing a famous band may sound like a lot of fun. However, being a band manager is in no way an easy job. Band managers have to be able to multitask constantly, seeing as there are always a lot of different things to do within a certain period of time. It should […]
With the Internet so ingrained in our culture, it’s easy to forget that it’s only a fairly new creation. We use it to pay our bills and do most of our communicating. We even do most of our shopping online nowadays. We also use the Internet to listen to the majority of our music. But this method of […]
Undiscovered artists make up more than 90% of the industry. Getting a taste of commercial success can be a life-changing experience for an artist. Even if the resulting income isn’t huge, the journey to a proper music career starts with getting your foot in the door. Easier said than done, though, of course. Selling your […]
As a passionate musician, you believe in your craft. You know how important it is to give your passion all your energy and dedication. You’re determined to thrive in this industry, no matter what. The good news is that you’ve started in the right place by reading this article. You deserve to make the most […]
Jay Z, the Chainsmokers and The Stereotypes — these are some of your idols, hands down. But as impressive as their singing and performing chops may be, they don’t do much for you. What truly moves you is their ability to produce music on a level that few people will ever reach. The outlook for […]
Spotify playlists are the burning topic in 2020. Streaming is taking over, and every artist wants a slice of the action. But how do you get your music featured? How can you use Spotify for Artists to your advantage? Continue reading to find out how. What are Spotify playlists? A playlist is a bunch of […]
Online music promotion has never been more comfortable but having such a vast network of possibilities it can be overwhelming. Facebook, Twitter, Instagram are the go-to networks, but what other options are there and how do we utilise them to full potential? Keep reading to find out how to promote your music online efficiently. The […]
Working on building your music career? Trying to improve your networking skills? Whether you’re trying to build a career as a songwriter or you’re attempting to market a small record label, being a great networker is often the key to succeeding in the music industry. Meeting others in the industry, making strong connections, and getting […]
You’ve finally gotten the courage to upload your songs to YouTube, but you’re not getting the views you hope for. As you probably know, YouTube is one of the best platforms to share your music. With a whopping 1.58 billion users around the world, you can’t go wrong with YouTube. A massive amount of users means that there’s […]
‘Tis the season to be jolly. The holiday season is also a great time to promote your music. People are hustling and bustling to get presents and you want to be on their shopping list. But how do you make sure they know everything you have to offer. Keep reading for 7 cool ideas to […]
Music marketing is how record labels and artists promote music to their target audience. Music marketing consists of multiple factors, for example, social media, press campaigns, online advertising, radio play and film placements. These combined make the ultimate marketing machine. But what some ways to achieve it? Twitter this twitter that Twitter is a vast […]
Think back to when you were a kid, dreaming of making music for the rest of your life. Dreams like this were more elusive before the rise of YouTube and online music streaming apps. Now, artists can get their music in front of millions of people without a record deal. And this digital music revolution isn’t […]
Now, this is the ultimate question. What should music promotion companies do for you? Should they promote your music? Should they get you interviews with top magazines? Do they write the press release details? Do they tell you what is going on? Confused..? Promo.ly have worked with a good deal of PR companies over the […]
Music marketing is a huge topic. It often overwhelms people, but there’s no need to panic. Here’s 4 different ways to get your tracks heard. Use Reddit Reddit has a huge user base and is the perfect place to promote your music across. At current it has 33 million uses, 852,000 subreddits and 140,000 active […]
Are you still rocking out to Ariana Grande’s “thank u, next”? You probably know by now that although Ari teased her fan base with a few lyrics from the new song, the single itself was a surprise. The star’s surprise music dropped on November 3, 2018, earning millions of listens and downloads. It even had […]
Building an email marketing list is so, so important. It’s a powerful marketing tool and is often overlooked. Your email marketing list is your essential weapon of promotion; it can make you money and it can be used a service. Get this picture in your head: You own a record label. Your goal is selling […]
Introducing Methlab – a cutting edge label boasting a stern reputation representing artists from the the tech-heavy electronic spectrum. Focusing on the exploration of obscure and sonic concepts, they’re known to push aphotic electronic bass music in a futuristic and forward thinking manner. Albeit a fairly new label, MethLab were quick to whip up a […]
When looking at other people’s music PR there is often a critical problem. There isn’t a strategy or plan. Musicians believe a last-minute promotional post across Facebook is adequate, or they’ll promptly send the music to their entire mailing list the day before release. They are disheartened when they don’t see results and annoyed that […]
From Brian Epstein to Albert Grossman, there’s no shortage of myths surrounding great band managers and what they did for their artists. It’s easy to imagine their lives being half stern, no-nonsense deliberators and half witnesses to great art in its conception. It takes a special person to manage The Beatles or Bob Dylan, and […]
If you think creating your first album or EP was a challenge, get ready for your next steps into promotion. Carving out a spot for yourself or your band in the music industry is no small feat. The competition is thick, and standing out from the crowd takes a significant amount of effort. Thankfully, you […]
How do you get noticed in the digital music marketplace? That’s the million dollar question, isn’t it? The irony of the internet is that, while it’s never been easier to release music, it’s become harder and harder to get noticed. Gone are the days when a major label would dump millions into promising young acts. […]
What You Should Know about Email Marketing for Musicians Musicians choose their career because they have a passion for music and they want to share it with the world. Then they find out just how difficult that sharing can be. One of the greatest promotional strategies for musicians is email marketing. After all, what better […]
10 music marketing strategies you can implement before getting signed 1. Create a strong social media presence Although it’s the 21st century devil, it’s essential in this day and age that you have a strong online presence. Show people your music, how hard you’re grafting, your studio sessions, your personality. People love a behind the […]
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