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The best techniques for music promotion, marketing, and growing your career in the industry.
With technology continuously evolving, the need for innovating in the way music is promoted persists and presents a challenge that musicians must overcome.
In this article, we’ll highlight three traits that we believe can help any aspiring musicians reach success.
It’s frustrating to get a cold response from audiences when you reach out about your music. Your tracks did not create a ripple even if you’ve put in the effort and the sleepless nights to complete them. You’re lucky to hear from a non-mainstream reporter who will promote your music because he digs your sound […]
There is something about the mythos of a record label. Iconic organizations like Atlantic and Def Jam are akin to museums and have played host to the biggest names, songs, and albums music will ever know. Perhaps it’s to do with the music industry as we know it. It’s an exciting and mysterious world that […]
How many unopened emails are currently in your inbox? 200? 600? Or perhaps, you’re on a few different mailing lists – 1,653 then? And that’s after doing some Gmail housekeeping! We receive tons of emails day by day (105 billion emails are sent daily!), and a vast majority of them are never read. People are […]
When it comes to music, Spotify is a robust platform that you can heavily rely on. This is because it’s a digital music streaming service that provides access to millions of songs, podcasts, and videos from various artists across the globe. Though the full service requires a premium subscription, you can still access the free […]
Influencer marketing gets a bad wrap. While some people may think its benefits extend only to weight loss teas and whatever brand the Kardashian’s happen to be peddling, the truth is, influencer marketing has moved beyond fringe marketing fad and has infiltrated almost every industry. So prolific is modern-day influencer marketing, that your purchasing decisions […]
Spotify has become such a major platform for audio streaming that musicians must factor it in distributing their songs. Because of this, it’s not enough to just upload songs while hoping that a ton of people will accidentally stumble upon your music. You will need an approach to get the most listens possible – here […]
After years of hard work, planning, and dedication, you’ve finally done it—you’ve built a sizeable loyal following that awaits every new track you release. It’s been a long journey, but amidst the album drops, the tours, and the marketing, there’s one thing that has and will always remain true: the grind never stops. During music […]
Creating and producing music is different from promoting it. The latter takes more than just artistic freedom and talent. It needs a crafty mind and good business sense. While the internet has made it easier for musicians to get their music out there and attract a wider audience, the oversaturation in the online world has […]
There are a lot of resources out there on starting an independent record label and, frankly, most of them are way too complicated. Luckily, we’ve distilled it down so even your Grandma could start the next Universal. (Side note: if your Grandma does start a label, please hit us up cause that’s cool and we’d […]
If you’re a musician trying to make a name for yourself, you know that hustle is just as big a part of the game as making good music in the first place. After years of honing your craft, writing, perfecting, and finally producing a body of work you are proud of and want to share […]
Since the introduction of the Internet, it has been much easier to market and promote various products, services, events, causes, and even art. Social networks, particularly Facebook, Twitter, and Instagram, have proven themselves to be powerful platforms for raising awareness about many subjects across a wide range of industries. Even if there is no doubt […]
One of the most common methods to advertise or promote is through the internet. It may be cheap and convenient, but it is highly competitive. Amid the thousands of people trying to get recognition, what can you do to be seen or heard? Here are some tips you can follow to increase your chances of […]
Musicians looking to expand their popularity shouldn’t limit themselves to YouTube, Twitter, or Facebook. They have to use as many social media platforms as possible to reach the most extensive number of audiences. One of the social media platforms that hold great potential is Instagram. With thousands of Instagram users in your community alone, you […]
With the rise of Spotify, it has enabled bands, singers, composers, instrument players, and other music artists worldwide to share, distribute, and popularize their music pieces to greater audiences. For those who have yet to launch their music career or are in its early stages, having a Spotify presence helps you reach out to your […]
Every musician wants to make it big. If you’ve ever picked up a guitar, you’ve probably dreamed of becoming the next Kurt Cobain. However, as you may know, it’s not that easy to become a successful musician, especially during the early stages of one’s career. The road to fame and fortune has plenty of potholes […]
One of the most important milestones in a professional musician’s life has to do with the release of new material. The release date of your album, music video, or single can make a difference in terms of impact. Although it may seem like an exciting process, planning your release dates and the promotional activities that […]
By now, many people already realize how effective social media is in terms of helping companies, organizations, and entrepreneurs establish and strengthen their brand, and promote services and products. However, it is not only enterprises and business people who can utilize social media for those purposes. Even artists like musicians can extend their reach, establish […]
As a musician trying to turn a passion into a fulfilment of a lifelong dream, the publicizing of your music is a crucial part of ensuring that your efforts to get your music heard far and wide are successful. Taking your passion project far beyond your studio or laptop involves having to put all your […]
Nowadays, sharing your music to the world doesn’t have to entail busking on the streets with a bag full of mixtapes. Thanks to technology and the internet, it’s much easier now to tap into a global audience that will give your songs a listen and perhaps even give you a follow while recommending your profile […]
The business of social media is a tricky ordeal – on the surface, it looks easy. Take a snap, slap on a filter, post with the right hashtags and hope for the virtual likes and double-tapped hearts to crush the algorithm. However, professionals can’t afford to just wing it; whether or not you’ve earned that […]
If you are a budding artist trying to find your way in the musical world, chances are you will face a lot of challenges and obstacles along the way. Making a name for yourself in the music industry won’t be a walk in the park, especially if you’re an aspiring artist with little to no […]
Do you have an original single to release? If so, it’s time to make it known. All you have to do is upload your newly released single on popular online platforms such as Youtube and let social media work its magic. In a matter of days, you’ll get thousands of views across the globe. Perhaps […]
Sending emails to a devoted audience is an excellent way to update and keep in touch with them. It strengthens the connection between you and your supporters. However, you cannot just send out some random emails that are not meaningful in any way. If you are sending out low-quality content, you might end up losing […]
Getting your fans to sign up for your email newsletters is the first step in convincing them to buy your albums and records. The first thing to remember is that most people don’t want to have spam messages clogging their inbox. Therefore, it’s crucial for you to respect your fans and value the trust they […]
A music career is a dream for many people, young and old alike. Nowadays, there are so many platforms on which you can showcase your talent and become famous. One of the platforms that you should consider putting yourself on is Spotify. One of the best things about this platform is that there are no […]
They say that music heals the soul. It can bring out the deep emotions you hold inside, making you feel the sadness, the joy, and the pain with much more intensity. Music is a wonderful thing that can soothe you when you are overwhelmed and celebrate with you when you are at your highest. Through […]
Sending out emails about your new releases or gigs isn’t too difficult. Keeping your fans in the know while you are working on something new, however, can be a little bit harder. To maintain your fanbase and keep them excited for your new releases, it is essential to create a list of emails that can […]
When it is used well, email can be one of the best methods of encouraging more people to buy your music and to strengthen your fanbase’s devotion to you. Unlike jostling for attention in the overcrowded arena of social media, jumping right into people’s inboxes is a more convenient and target-focused way of promoting your […]
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