Resources
Promotion resources by role
Practical advice for every role in the music industry. Pick your role below to find guides matched to your workflow.
For Record Labels
Email Campaigns
Email campaigns for record labels
A great release means nothing if the right people never hear it. For record labels, email campaigns are the most direct way to get new music in front of DJs, journalists, and playlist curators before release day. Promoly makes it easy to send branded promo campaigns, track who engages, and follow up with the contacts that matter.
Pre-Save Campaigns
Pre-save campaigns for record labels
Pre-saves turn anticipation into action. When a fan pre-saves your release, it's automatically added to their library on release day, which signals the streaming platforms that people care about this music. For labels releasing regularly, pre-save campaigns are one of the best ways to boost first-week numbers consistently.
Playlist Pitching
Playlist pitching for record labels
Playlist placements can make or break a release. A single addition to a popular playlist sends thousands of streams in the first week. For labels pitching regularly, having a repeatable process with proper tracking turns playlist outreach from guesswork into a measurable channel.
Press Outreach
Press outreach for record labels
Press coverage gives a release credibility that advertising can't buy. A review in a respected publication, a feature on a popular blog, or a premiere on a major site can introduce your label to entirely new audiences. Getting that coverage starts with sending the right promo to the right journalist at the right time.
Feedback Collection
Feedback collection for record labels
Sending promos without collecting feedback is like throwing a party and never checking if anyone showed up. For labels, feedback from DJs, curators, and journalists tells you which tracks are working, which need a rethink, and where your next promotional push should focus.
For Artists
Email Campaigns
Email campaigns for artists
As an independent artist, your email list is one of the few things the algorithms can't touch. When you send a promo directly to a DJ, blogger, or curator, you're not competing with an algorithm for their attention. You're right there in their inbox, one click away from being heard.
Pre-Save Campaigns
Pre-save campaigns for artists
Pre-saves are the closest thing to a guaranteed first-day audience. Every fan who pre-saves your track will have it in their library the moment it goes live. For independent artists without big marketing budgets, pre-saves are one of the most effective free tools available.
Playlist Pitching
Playlist pitching for artists
Playlists are where new fans discover music. A single placement on the right playlist can introduce your sound to thousands of listeners who've never heard of you. For independent artists, pitching curators directly is one of the highest-value activities you can spend time on.
Press Outreach
Press outreach for artists
Press coverage puts your name in places fans actively go for music discovery. A blog feature, a magazine review, or a premiere on a popular site introduces you to readers who trust that publication's taste. For independent artists doing their own PR, a focused approach beats a scattergun one every time.
Feedback Collection
Feedback collection for artists
Making music in isolation is easy. Knowing whether it actually works on a dancefloor, in a playlist, or in a review requires outside opinions. Collecting structured feedback from DJs, curators, and journalists gives you data you can act on, not just vague encouragement from friends.
For Publicists
Email Campaigns
Email campaigns for publicists
As a publicist, your reputation depends on getting results for your clients. Email campaigns are the backbone of music PR, and having a system that sends branded promos, tracks who listens, and generates reports saves you hours every week while making you look more professional.
Pre-Save Campaigns
Pre-save campaigns for publicists
Pre-saves aren't just an artist's job. As a publicist, including pre-save links in your press campaigns turns every journalist, blogger, and curator interaction into a potential first-day stream. It's a small addition to your workflow that delivers measurable results for your clients.
Playlist Pitching
Playlist pitching for publicists
Playlist pitching has become a core service for music publicists. Clients expect you to secure placements alongside press coverage. Having a system to pitch curators, track their engagement, and report results puts you ahead of publicists still doing this by hand through personal email.
Press Outreach
Press outreach for publicists
Press outreach is your bread and butter. The difference between a publicist who gets results and one who doesn't often comes down to systems. A repeatable process for sending promos, tracking engagement, managing follow-ups, and reporting results lets you handle more clients without dropping the ball.
Feedback Collection
Feedback collection for publicists
Feedback is the data your clients can't get on their own. When you send promos through Promoly and require ratings and comments, you're collecting market intelligence that informs everything from single selection to marketing angles. It's also another tangible result to include in your client reports.
For DJs
Email Campaigns
Email campaigns for DJs
DJs aren't just on the receiving end of promos. If you produce your own music, release edits, or put out mixes, email campaigns help you reach the right people. Labels, promoters, radio hosts, and other DJs all need to hear what you're making, and a direct email beats hoping they find it on SoundCloud.
Pre-Save Campaigns
Pre-save campaigns for DJs
If you're releasing original productions or official remixes, pre-saves give your music the best possible start on streaming platforms. Your DJ network is uniquely positioned to help. Fellow DJs, promoters, and venue contacts are all potential pre-savers who genuinely care about your music.
Playlist Pitching
Playlist pitching for DJs
As a DJ-producer, you already know which playlists your audience listens to because you listen to them too. That insider knowledge gives you an advantage when pitching. You understand the sound, the energy, and the flow of a playlist in a way that most non-DJ artists don't.
Press Outreach
Press outreach for DJs
Press coverage for DJs goes beyond track reviews. Mix features, event previews, artist profiles, and podcast spotlights are all opportunities to raise your profile. The key is knowing which journalists cover your world and giving them a reason to write about you.
Feedback Collection
Feedback collection for DJs
When you spend hours in the studio and then play your tracks in your own sets, it's hard to be objective. Feedback from other DJs, label A&Rs, and industry professionals gives you perspective you can't get on your own. It tells you what's working, what's not, and where your music fits in the market.
For Managers
Email Campaigns
Email campaigns for managers
Managing multiple artists means running multiple campaigns, often at the same time. A structured approach to email promos keeps your roster's releases on track, your contacts engaged, and your artists informed about what's happening with their music.
Pre-Save Campaigns
Pre-save campaigns for managers
Pre-saves should be part of every release you manage. They're one of the few things you can directly influence that affect how streaming platforms treat your artist's music on day one. Coordinating pre-save pushes across your roster takes organisation, but the payoff in first-week streams is worth the effort.
Playlist Pitching
Playlist pitching for managers
Playlist placements are one of the most tangible results a manager can deliver. When your artist sees their track on a popular playlist, they know you're working. Building a repeatable system for curator outreach means you can deliver these results consistently across your entire roster.
Press Outreach
Press outreach for managers
Press coverage builds an artist's reputation in ways that streaming numbers alone can't. As a manager, coordinating press outreach for your roster, whether you're doing it yourself or working alongside a publicist, is a core part of your job. A system that tracks who's engaging keeps the process manageable.
Feedback Collection
Feedback collection for managers
Feedback is the data layer that turns promo sends into strategic decisions. As a manager, collecting structured ratings and comments from DJs, journalists, and curators helps you advise your artists on singles, marketing angles, and where to focus their energy.
For Distributors
Email Campaigns
Email campaigns for distributors
Distribution gets music into stores. Promotion gets it heard. By helping your artists and labels run email campaigns through Promoly, you're adding a service layer that competitors don't offer. It's the difference between dropping music onto platforms and actually pushing it to the people who can make it succeed.
Pre-Save Campaigns
Pre-save campaigns for distributors
You control the pipeline that makes pre-saves possible. As a distributor, you generate the pre-save links when a release is delivered to platforms. Helping your artists promote those links through Promoly turns a technical step into a strategic advantage.
Playlist Pitching
Playlist pitching for distributors
Playlist placements drive streams, and streams are the metric your artists care about most. By helping your roster pitch curators through Promoly, you're directly influencing the thing that determines whether a release succeeds or fades into noise.
Press Outreach
Press outreach for distributors
Press coverage builds the kind of artist profiles that lead to bigger releases, better deals, and more streams. As a distributor, offering press outreach support, even at a basic level, sets you apart from competitors who treat distribution as a pure logistics service.
Feedback Collection
Feedback collection for distributors
Feedback data gives distributors something streaming numbers alone can't: qualitative insight into how the industry receives your roster's music. Knowing that DJs rate a track 4.5 out of 5 before it even hits stores helps you decide where to invest your marketing resources.
Put these resources into practice
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