Distributors
Email campaigns for distributors
Distribution gets music into stores. Promotion gets it heard. By helping your artists and labels run email campaigns through Promoly, you're adding a service layer that competitors don't offer. It's the difference between dropping music onto platforms and actually pushing it to the people who can make it succeed.
Why distributors should care about promotion
Your artists chose you for reliable delivery. But once their music is on Spotify and Apple Music, they ask the same question: "Now what?" If your answer is "that's not our department," you've lost an opportunity to add value and strengthen the relationship. Offering promo tools alongside distribution makes your service stickier. Artists who distribute and promote through your platform are far less likely to switch to a competitor. They have their contact lists, campaign history, and engagement data all in one place. Moving that to a new distributor feels like starting over. Promoly lets you offer this without building promo tools from scratch. Your artists get a professional platform for sending campaigns, tracking engagement, and collecting feedback. You get a happier, more loyal client base.
Setting up promo accounts for your artists and labels
There are two approaches. For smaller artists, you can set them up as sender profiles under your own Promoly account and run campaigns on their behalf. This works well if you have an in-house marketing team or offer managed promotion as a premium service. For larger labels or artists who want control, recommend they sign up for their own Promoly accounts. You can provide onboarding guidance, template campaigns, and best practices. Either way, you're the one who introduced them to the tool and integrated it into their workflow. Promoly's metadata import feature speeds up setup. If a release is already distributed, Promoly can pull artwork and track details from the major platforms. Your artists don't have to re-enter everything manually.
Using promo data to inform distribution strategy
Campaign data from promo sends tells you things that distribution data alone can't. If a release gets high open rates and strong feedback from DJs in a particular region, that region deserves extra marketing attention. If curators in a specific genre respond well to an artist, focus playlist pitching efforts there. Promoly's engagement data also helps you spot which artists on your roster are most promotable. Artists who generate strong promo engagement are the ones worth investing extra distribution resources in, like priority placement on your own curated playlists, featured spots in your newsletter, or additional marketing support. This data-driven approach to distribution gives you a competitive edge.
Email Campaigns checklist for distributors
Decide on your promo model
Will you run campaigns for artists, or help them set up their own accounts?
Set up sender profiles or recommend signups
Create profiles for managed artists or guide self-service signups.
Import release metadata
Pull artwork and track details from distributed releases to speed up campaign setup.
Help artists build contact lists
Guide them on finding DJs, curators, and journalists in their genre.
Create campaign templates
Provide reusable templates so artists can send quickly without starting from scratch.
Schedule sends around release dates
Promos should go out two to three weeks before the music goes live on platforms.
Track engagement across your roster
Monitor which artists get the best promo results.
Use promo data to inform your distribution strategy
High-engagement artists deserve extra resources and attention.
Report results back to artists and labels
Show them the value of combining distribution with promotion.
Quick tips
Package promotion with distribution
Offer promo tools as part of a premium distribution tier. Artists will pay more for a service that includes both delivery and promotion.
Create a best-practices guide for your artists
A simple one-pager on how to write a promo email, when to send, and what to track saves you from answering the same questions repeatedly.
Highlight promo success stories
When an artist on your roster gets great promo results, share the story (with permission). It encourages other artists to use the tools.
Frequently asked questions
Can I manage promo campaigns for all my artists from one account?
Yes. Create sender profiles for each artist on the Label or Pro plan. Each profile keeps branding and campaigns separate.
Does Promoly integrate with distribution platforms?
Promoly can pull metadata and artwork from major DSPs. If a release is already in stores, campaign setup is faster.
Can my artists run their own campaigns?
Yes. They can sign up for their own Promoly accounts. You can recommend it as part of your distribution onboarding.
Is there a volume discount for distributors?
Contact Promoly directly to discuss partnership options for distributors managing multiple artist accounts.
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