Guides
Music promotion guides
Practical guides for promoting music in specific genres. Pick a topic below to learn strategies that work for your scene.
Electronic
Techno
Email Marketing for Techno Releases
Techno thrives on anticipation and exclusivity, which makes email the perfect channel for getting new tracks into the right hands. Whether you're a label pushing a vinyl-first release or an artist sharing a fresh EP, a well-timed promo email can generate real momentum before release day. This guide walks you through building lists, writing emails, and measuring results for techno campaigns.
Techno
DJ Promo Strategies for Techno Releases
Getting your techno tracks into DJ bags is still one of the most effective ways to build momentum for a release. A single play at the right club or festival can spark serious demand. This guide covers how to identify the right DJs, send promos they'll actually listen to, and turn early plays into lasting support.
Techno
Playlist Pitching for Techno Tracks
Playlist placements can turn a quiet techno release into a streaming success. But pitching techno is different from pitching pop - the curators, platforms, and expectations are all genre-specific. This guide breaks down where to pitch, how to write effective pitches, and what to do after you land a placement.
Techno
Press Outreach for Techno Releases
Press coverage builds credibility in ways that streaming numbers alone can't match. A review on a respected techno outlet, a premiere on a popular blog, or a feature interview can put your release in front of thousands of engaged listeners. This guide shows you how to approach techno media effectively and build lasting press relationships.
House
Email Marketing for House Music Releases
House music is one of the most diverse genres in electronic music, spanning everything from deep house to tech house to jackin' house. That diversity means your email marketing needs to be targeted and specific. This guide shows you how to build segmented lists, craft emails that connect, and measure what's working for your house releases.
House
DJ Promo for House Music Releases
House music lives and dies in the DJ booth. A track that gets regular play in clubs, at festivals, and on radio shows builds organic demand that streaming alone can't replicate. This guide covers how to target the right house DJs, send promos that respect their time, and turn plays into lasting support.
House
Playlist Pitching for House Music
Playlist placements can drive thousands of streams for house music releases, especially when you land spots on genre-specific lists with engaged listeners. House music has a strong playlist culture across Spotify, Apple Music, and YouTube. This guide walks you through finding the right playlists, writing pitches that convert, and building curator relationships.
House
Pre-Save Campaigns for House Music
Pre-save campaigns turn anticipation into action. When fans pre-save your house track on Spotify or Apple Music, it automatically appears in their library on release day, driving those crucial first-day streams. This guide covers how to set up, promote, and measure pre-save campaigns for house music releases.
Drum & Bass
Email Campaigns for Drum & Bass Releases
Drum & bass has one of the most dedicated and tightly-knit communities in electronic music. DJs, radio hosts, and selectors in the scene actively look for new music to play, which makes email one of the most effective channels for getting your releases heard. A well-structured email campaign can put your track in front of the right people weeks before it drops, building buzz and gathering early DJ support. This guide covers how to build a focused D&B promo list, write emails that actually get opened, and use data to refine your approach over time.
Drum & Bass
DJ Promo for Drum & Bass Releases
In drum & bass, DJs are the engine that drives a release's success. A track that gets picked up by the right selectors - whether it's a headline act at a festival or a resident spinning at a midweek club night - can build a reputation that streaming numbers alone can't match. DJ promo in D&B is about getting your music to the people who will actually play it, then tracking the results and building on those relationships. This guide walks through the entire DJ promo process, from identifying the right DJs to measuring real-world impact.
Drum & Bass
Playlist Pitching for Drum & Bass Releases
Playlist placement has become a genuine driver of streams in drum & bass, complementing the traditional DJ promo and radio support that the genre is built on. Spotify's editorial playlists like Drum and Bass Hits and Bass Arcade can push a track to tens of thousands of new listeners overnight. But independent playlists run by D&B fans, DJs, and content creators are often more accessible and can deliver highly engaged listeners who stick around. This guide shows you how to identify the best playlists for your music, write effective pitches, and build a playlist strategy across multiple releases.
Drum & Bass
Press Outreach for Drum & Bass Releases
Press coverage in drum & bass can do things that streaming numbers and social media posts simply can't. A feature on a respected D&B blog, a review in a dance music magazine, or an interview on a well-known podcast builds credibility and puts your music in front of audiences who actively seek out new releases. The D&B press world includes everything from long-running sites like UKF and DNB Dojo to independent bloggers and podcasters with small but fiercely dedicated followings. This guide covers how to find the right outlets, write pitches that journalists actually respond to, and develop press relationships that grow with each release.
Dubstep
Email Campaigns for Dubstep Releases
Dubstep thrives on underground energy and word-of-mouth, which makes email an ideal channel for reaching the DJs, radio hosts, and tastemakers who keep the genre moving. Whether you're pushing deep dubstep, riddim, or melodic bass, a focused email campaign can generate real momentum before a release goes public. The key is getting the right tracks to the right people at the right time, with as little friction as possible. This guide walks through building a dubstep-specific promo list, writing emails that get results, and improving your approach with data from each campaign.
Dubstep
DJ Promo for Dubstep Releases
DJ support is the lifeblood of dubstep. Whether it's a selector dropping a dubplate at a system session, a radio host spinning your track on their weekly show, or a festival DJ working your tune into a peak-time set, the DJs who play your music are the ones who build its reputation. DJ promo in dubstep has its own culture and expectations - it's more personal and underground than many other genres. This guide covers how to identify the right DJs, deliver promos in a way that respects the culture, and build the kind of long-term relationships that sustain a label or artist career.
Dubstep
Playlist Pitching for Dubstep Releases
Playlist pitching has become an increasingly important part of promoting dubstep releases. While the genre's roots are in club culture and sound system sessions, streaming playlists now play a real role in how listeners discover new dubstep. Spotify's editorial playlists like Bass Arcade and Dubstep Nasty can introduce your music to thousands of potential fans, and independent curators running genre-specific playlists often have highly engaged audiences. This guide shows you how to find the right playlists, pitch effectively, and turn one-off placements into a consistent promotion strategy.
Dubstep
Press Outreach for Dubstep Releases
Press coverage in dubstep carries credibility that social media followers and streaming numbers don't always provide. A feature on a respected bass music blog, a premiere on a well-known YouTube channel, or an interview in a dance music magazine signals to the wider industry that your music is worth paying attention to. The dubstep press world ranges from major outlets like DJ Mag and Mixmag to niche blogs and YouTube channels dedicated to bass music. Navigating it effectively means understanding who covers what, writing pitches that respect journalists' time, and building relationships that compound over multiple releases.
Trance
Email Campaigns for Trance Releases
Trance has a global community built on shared energy, long mixes, and deep emotional connections to music. Email campaigns let you tap into that community directly, putting your tracks in front of DJs, radio presenters, and dedicated fans without relying on algorithms. Whether you're running a trance label or promoting your own productions, a focused email strategy can drive plays, feedback, and genuine anticipation for your next release. This guide breaks down how to build your list, craft campaigns that resonate, and use data to improve with every send.
Trance
DJ Promo for Trance Releases
Trance is one of the few electronic genres where DJ support can still make or break a release. A single play on A State of Trance or a mention in a top DJ's chart can send a track from obscurity to global recognition. But earning that support takes more than sending a download link and hoping for the best. Trance DJs are selective, and they receive more promos than they could ever play. This guide explains how to identify the right DJs for your sound, deliver promos professionally, and turn one-off plays into ongoing support.
Trance
Playlist Pitching for Trance Releases
Playlists have become a major discovery channel for trance fans, sitting alongside radio shows and DJ mixes as a way listeners find new music. Getting your trance tracks onto the right playlists means reaching fans who are actively listening in the mood your music was made for - whether that's a late-night driving playlist, a high-energy workout list, or a dedicated uplifting trance collection. This guide explains how to find playlists that matter, pitch effectively, and build a playlist strategy that grows alongside your release schedule.
Trance
Press Outreach for Trance Releases
Press coverage gives trance releases credibility that streaming numbers alone can't provide. A review on a respected trance blog, a feature in a dance music magazine, or a premiere on a popular YouTube channel puts your music in front of engaged fans and industry professionals who trust that outlet's taste. Trance has a dedicated press circuit with outlets that live and breathe the genre, and getting their attention requires a targeted, professional approach. This guide walks you through finding the right outlets, writing pitches that work, and building press relationships that pay off across multiple releases.
Hip-Hop & R&B
Hip-Hop
Email Marketing for Hip-Hop Releases
Hip-hop moves fast, and email marketing helps you cut through the noise to reach the people who matter most - DJs, radio programmers, bloggers, and playlist curators. Whether you're an independent rapper, a hip-hop label, or a publicist, a targeted email campaign can drive real results for every release. Here's how to do it right.
Hip-Hop
Playlist Pitching for Hip-Hop Tracks
Playlists drive a huge share of hip-hop streaming. Landing on the right playlist can put your track in front of millions of listeners and signal to algorithms that your music deserves wider distribution. This guide covers how to find hip-hop playlists worth pitching, write effective submissions, and build ongoing relationships with curators.
Hip-Hop
Press Outreach for Hip-Hop Releases
Press coverage gives hip-hop releases a credibility boost that playlists and social media can't replicate. A feature on a respected outlet puts your name in front of engaged readers who actively discover new music. This guide shows you how to approach hip-hop media, write pitches that get responses, and turn press relationships into long-term assets.
Hip-Hop
Pre-Save Campaigns for Hip-Hop Releases
In hip-hop, first-week numbers still matter. Pre-save campaigns are one of the most reliable ways to stack day-one streams, send demand signals to algorithms, and build measurable anticipation for your release. This guide covers how to set up, promote, and measure pre-save campaigns for hip-hop tracks and projects.
R&B
Email Marketing for R&B Releases
R&B thrives on emotional connection, and email marketing lets you bring that same intimacy to your promotional outreach. Whether you're promoting a soulful ballad or an uptempo R&B banger, the right email strategy puts your music directly in front of DJs, playlist curators, bloggers, and radio programmers who champion the genre. Here's how to do it well.
R&B
Playlist Pitching for R&B Music
R&B has a dedicated playlist culture across streaming platforms, from Spotify editorial lists to independent curators with passionate followings. Landing your track on the right R&B playlist connects you with listeners who are actively seeking the sound you're making. This guide breaks down how to find those playlists, pitch effectively, and grow through placements.
R&B
Press Outreach for R&B Releases
Press coverage gives R&B releases credibility and visibility beyond streaming numbers. A feature on a respected R&B outlet, a premiere on a popular blog, or an interview in a music magazine introduces your artistry to audiences who trust editorial recommendations. This guide covers how to approach R&B media, write pitches that resonate, and build press relationships that last.
R&B
Pre-Save Campaigns for R&B Releases
R&B fans are some of the most loyal listeners in music. When they connect with an artist, they show up on release day. Pre-save campaigns channel that loyalty into measurable action, driving day-one streams and sending strong signals to streaming algorithms. This guide covers how to run effective pre-save campaigns for R&B releases of any size.
Hip-Hop
How to run email campaigns for hip-hop releases
Email is still the most direct way to get your hip-hop music in front of tastemakers. Unlike social posts that vanish in hours, a well-timed promo email lands in someone's inbox and stays there. Here's how to make every send count.
Hip-Hop
How to pitch hip-hop tracks to playlist curators
Playlist placement can turn an unknown hip-hop track into a streamed-out record overnight. But curators receive hundreds of submissions daily, so your pitch has to stand out. Here's what actually works when pitching hip-hop to playlist editors.
Hip-Hop
How to get press coverage for hip-hop releases
Press coverage builds credibility that playlists and social media alone can't match. A write-up on a respected hip-hop blog or magazine gives your release a story that sticks around. Here's how to approach press outreach the right way.
Hip-Hop
How to run pre-save campaigns for hip-hop releases
Pre-saves are the digital equivalent of a queue forming before the doors open. They tell streaming platforms that people are waiting for your hip-hop release, which directly influences how the algorithms treat your track on day one. Here's how to run a pre-save campaign that delivers real numbers.
R&B
How to run email campaigns for R&B releases
R&B thrives on connection and mood, and your email campaigns should reflect that. A well-crafted promo email puts your track directly in front of the people who can move the needle, from playlist curators to radio programmers. Here's how to do it right.
R&B
How to pitch R&B tracks to playlist curators
R&B playlists are some of the most listened-to collections on streaming platforms. Getting your track onto the right one can introduce your music to thousands of new listeners overnight. Here's how to pitch R&B effectively.
R&B
How to get press coverage for R&B releases
R&B has a dedicated media world that's hungry for great new music. From specialist blogs to mainstream music publications, getting press coverage for your R&B release is very achievable if you know how to pitch. Here's the playbook.
R&B
How to run pre-save campaigns for R&B releases
Pre-saves give your R&B release a running start on streaming platforms. Every pre-save is a guaranteed stream on day one, which tells algorithms your track has demand. Here's how to run a pre-save campaign that sets your release up for success.
Trap
How to run email campaigns for trap music releases
Trap moves fast and your promo needs to keep up. Email campaigns let you put unreleased trap tracks directly in front of DJs, playlist curators, and bloggers before anyone else hears them. Here's how to run campaigns that actually land.
Trap
How to pitch trap tracks to playlist curators
Playlist placements can turn a trap release from underground to everywhere in a matter of days. But curators get flooded with submissions, so your pitch needs to be sharp and your track needs to fit. Here's how to pitch trap music effectively.
Trap
How to get press coverage for trap music releases
Getting press for trap music takes a different approach than pitching to DJs or curators. Journalists want stories, angles, and context. Here's how to pitch trap releases to the media and land the coverage that builds credibility.
Trap
How to run pre-save campaigns for trap releases
Pre-saves prime your trap release for a strong launch. Every pre-save means an automatic stream on release day, and those early numbers are what streaming algorithms use to decide whether to push your track to a wider audience. Here's how to make it work.
Drill
How to run email campaigns for drill music releases
Drill has grown from a regional scene into one of the most globally impactful sub-genres in modern music. Email promo campaigns let you get drill releases in front of tastemakers before the track goes public. Here's how to run them properly.
Drill
How to pitch drill tracks to playlist curators
Playlist placements are a major driver of streams for drill music. The right playlist can put your track in front of thousands of listeners who are already tuned into the sound. Here's how to pitch drill effectively to the curators who matter.
Drill
How to get press coverage for drill music releases
Drill has captured global attention, and media outlets are actively looking for the next story. Press coverage adds credibility, reaches new audiences, and creates a permanent record of your release. Here's how to get journalists to pay attention.
Drill
How to run pre-save campaigns for drill releases
Pre-saves are a simple but powerful way to ensure your drill track gets a strong start on release day. Every pre-save translates to an automatic library add and potential stream the moment your track goes live. Here's how to run a pre-save campaign for drill music.
Lo-Fi
Email Campaigns for Lo-Fi Releases
Lo-fi music has grown from a niche internet subculture into one of the most-streamed genres on Spotify and YouTube. But the lo-fi promotion world looks different from most genres. There are no traditional club DJs spinning your beats at festivals. Instead, your audience is playlist curators, YouTube channel operators, study music bloggers, and a massive community of listeners who soundtrack their daily lives with your music. Email campaigns let you reach these gatekeepers directly and build a reliable promotion channel for every release. This guide covers building the right contact list, writing emails that fit the lo-fi community's tone, and tracking your results.
Lo-Fi
Curator and Channel Promo for Lo-Fi Releases
Lo-fi promo doesn't follow the traditional DJ model. Instead of targeting club DJs and radio hosts, you're reaching out to the curators and channel operators who control how millions of people discover chill beats. YouTube livestream channels, Spotify playlist curators, study music apps, and content creators are the gatekeepers of the lo-fi world. Getting your music onto their platforms can drive tens of thousands of streams and introduce your sound to a global audience. This guide covers how to identify the right curators, send promos that get noticed, and build relationships that generate consistent placements.
Lo-Fi
Playlist Pitching for Lo-Fi Releases
Playlists are where lo-fi lives. More than almost any other genre, lo-fi music is discovered and consumed through playlists - on Spotify, YouTube, Apple Music, and dedicated lo-fi platforms. A placement on a popular chill beats or study playlist can generate thousands of streams daily and introduce your music to listeners who may never have searched for your artist name. This guide covers how to find the right playlists, pitch curators effectively, and build a playlist strategy that grows your audience with every release.
Lo-Fi
Press Outreach for Lo-Fi Releases
Lo-fi press coverage looks different from most genres. You're less likely to land a review in a traditional music magazine and more likely to get featured on a niche blog, a YouTube curation channel, or a social media account dedicated to chill music. But that coverage can be just as impactful, driving streams, playlist placements, and new followers from an audience that's already primed to love your sound. This guide covers where to find lo-fi press opportunities, how to pitch effectively, and how to turn coverage into lasting momentum for your music.
Pop & Indie
Pop
Email Marketing for Pop Music Releases
Pop music marketing thrives on building direct connections with fans, media, and industry contacts. Email remains one of the highest-converting channels for getting new music heard by the right people. Whether you're promoting a single, an EP, or an album, this guide covers how to build your pop promo email strategy from the ground up.
Pop
Playlist Pitching for Pop Music
Playlists are the primary discovery engine for pop music. A single placement on a major editorial playlist can generate millions of streams, while stacking independent playlist adds builds a stable streaming base. This guide covers how to find the right playlists, write pitches that stand out, and turn placements into long-term growth.
Pop
Press Outreach for Pop Music Releases
Press coverage amplifies a pop release beyond what streaming alone can achieve. A well-placed feature, review, or premiere introduces your music to readers who trust that outlet's taste. This guide shows you how to build relationships with pop music media, craft pitches that editors actually read, and create a press strategy that grows with your career.
Pop
Pre-Save Campaigns for Pop Releases
Pre-save campaigns are essential for pop releases. They build measurable anticipation, guarantee day-one streams, and signal to algorithms that your music has demand. Pop fans are used to saving music they're excited about, so meeting them where they already are is a natural fit. Here's how to make your pre-save campaign count.
Pop
How to run email campaigns for pop music releases
Pop music is the most competitive genre on every streaming platform, which makes email promo campaigns even more important. A targeted email puts your pop release directly in front of the gatekeepers who decide what gets heard. Here's how to make your campaigns stand out.
Pop
How to pitch pop tracks to playlist curators
Pop playlist placement is fiercely competitive but incredibly rewarding. A spot on the right playlist can generate thousands of daily streams and introduce your music to an entirely new audience. Here's how to pitch pop music to curators effectively.
Pop
How to get press coverage for pop music releases
Press coverage turns a pop release from just another song on streaming platforms into a story people talk about. Whether it's a blog feature, a magazine review, or a premiere on a major outlet, media attention builds credibility and drives streams. Here's how to make it happen.
Pop
How to run pre-save campaigns for pop releases
In pop, day-one streaming numbers can make or break a release. Pre-saves stack the deck in your favor by ensuring your track lands in listeners' libraries the moment it goes live. Here's how to run a pre-save campaign that gives your pop release the strongest possible start.
Indie
Email Campaigns for Indie Music Releases
Indie music lives and dies by word of mouth, and email is still the most direct way to put a new release in front of the people who can spread it. Blog editors, playlist curators, college radio DJs, and zine writers all check their inboxes daily. A focused email campaign can turn a quiet single drop into a week of blog coverage, radio spins, and playlist adds. This guide covers how to build the right contact list, write emails that feel genuine rather than corporate, and use your campaign data to improve with every release.
Indie
DJ and Radio Promo for Indie Releases
When people talk about DJ promo in indie music, they're not talking about club DJs with turntables. They're talking about radio presenters, podcast hosts, music directors at college stations, and the dedicated volunteers at community radio who spend their evenings discovering new music to share with their listeners. These are the gatekeepers who break indie artists, and getting your release onto their desk (or into their inbox) at the right time can spark a chain reaction of plays, adds, and genuine fan discovery. This guide covers how to reach them and make it easy for them to say yes.
Indie
Playlist Pitching for Indie Music
Playlists have become one of the most important discovery channels for indie music. A placement on the right Spotify editorial list, an Apple Music playlist, or even a well-followed independent curator's collection can send streams from a trickle to a flood overnight. But playlist pitching isn't about spraying links at every curator you can find. It's a targeted effort that requires understanding how different playlists work, what curators look for, and how to present your music in a way that makes their decision easy. This guide breaks down the process for indie artists and labels.
Indie
Press Outreach for Indie Music Releases
Press coverage remains one of the most valuable forms of promotion for indie artists. A well-placed review in Pitchfork, a feature in DIY Magazine, or even a write-up on a smaller blog with a loyal readership can introduce your music to exactly the kind of listener who buys records, attends gigs, and sticks around for your next release. But music journalists receive hundreds of emails a week, and most of them get deleted within seconds. This guide shows you how to make sure yours doesn't end up in the bin.
Rock & Alternative
Rock
Email Campaigns for Rock Music Releases
Rock music might not dominate the algorithm-driven playlists, but it commands some of the most passionate and loyal fanbases in music. Email campaigns let you reach rock journalists, radio programmers, promoters, and dedicated fans directly, without competing for attention in a social media feed. Whether you're a label pushing a new guitar band or a solo artist releasing a heavy EP, email remains the most reliable way to get your music heard by the people who can move the needle. This guide covers how to build your contact list, craft emails that rock audiences respond to, and track what's working.
Rock
Radio and DJ Promo for Rock Releases
Radio remains one of the most powerful channels for breaking rock music. From BBC Radio 1's Rock Show to college stations across the US, specialist rock shows on community radio, and dedicated internet stations, there's a wide network of presenters actively looking for new guitar music to play. Unlike pop or electronic genres where algorithmic playlists dominate discovery, rock listeners still tune in to shows hosted by people they trust. Getting your track into rotation on the right stations can drive ticket sales, physical purchases, and a loyal following that sticks around. Here's how to make that happen.
Rock
Playlist Pitching for Rock Music
Playlist placement might feel like a streaming-era concept built for pop and hip-hop, but rock music has a growing and passionate playlist culture on Spotify, Apple Music, and YouTube Music. Playlists like Rock This, All New Rock, and The New Alt on Spotify have millions of followers, and there are hundreds of independent curators running rock-focused collections that can drive serious streams. The challenge is knowing which playlists to target, how to pitch them, and how to make sure your track actually fits. This guide covers all of it.
Rock
Press Outreach for Rock Music Releases
Rock music has one of the richest press scenes in music. From legacy print magazines like Kerrang! and NME to web-first publications like Brooklyn Vegan and The Quietus, there are dozens of outlets actively looking for new guitar music to cover. A strong review, a well-timed premiere, or a feature interview can shift a rock band's trajectory overnight. But reaching journalists and convincing them to spend time with your music takes preparation, timing, and an understanding of how the press world actually works. This guide walks you through the process.
Metal
Email Campaigns for Metal Music Releases
Metal fans are among the most dedicated music listeners on the planet. They buy physical media, attend shows religiously, and follow labels as closely as they follow bands. That loyalty extends to how they discover music - through trusted magazines, podcasts, YouTube channels, and word of mouth from people deep in the scene. Email campaigns let you tap into this network directly, putting your release in front of the writers, radio hosts, and community figures who shape what metal fans hear next. This guide covers how to build effective email campaigns for metal releases of every sub-genre.
Metal
Radio and Podcast Promo for Metal Releases
Metal radio might not get mainstream headlines, but it has one of the most passionate and consistent listener bases in music. From BBC Radio 1's Rock Show to hundreds of specialist metal shows on community, college, and internet radio, there's a global network of presenters dedicated to playing heavy music. Add in the thriving world of metal podcasts and YouTube channels, and you have a discovery network that's larger and more active than many people realise. Getting your release into the hands of these presenters and hosts can drive physical sales, boost streaming numbers, and build the kind of grassroots support that sustains a metal career. This guide shows you how.
Metal
Playlist Pitching for Metal Releases
Getting a metal track onto a popular playlist can expose your music to thousands of engaged listeners overnight. But metal playlist pitching is its own world, with different rules from pop or electronic genres. Curators who run metal playlists tend to be passionate fans themselves, which means they can spot a lazy pitch from a mile away. This guide covers how to find the right playlists, write pitches that land, and build lasting relationships with curators who will keep coming back for your releases.
Metal
Press Outreach for Metal Releases
Metal has one of the most active and dedicated music press scenes of any genre. From long-running print magazines to hundreds of blogs and YouTube review channels, there's no shortage of outlets hungry for new heavy music. But getting covered takes more than firing off a press release and hoping for the best. Metal journalists and reviewers are fans first, and they can tell immediately whether you understand the genre. This guide covers how to build a press list, write pitches that resonate, and turn coverage into lasting momentum for your releases.
Latin & Caribbean
Reggaeton
How to Run Email Campaigns for Reggaeton Releases
Reggaeton dominates global streaming charts, but competition for attention is fierce. A well-run email campaign puts your new Reggaeton release directly in front of the people who can move the needle. Here's how to do it right.
Reggaeton
How to Run DJ Promo Campaigns for Reggaeton Tracks
Reggaeton is built for the club. A DJ dropping your track at the right moment in a packed venue can create the kind of buzz that streams alone can't replicate. Here's how to get your music into the sets that matter.
Reggaeton
Playlist Pitching for Reggaeton Releases
Reggaeton is one of the most playlist-driven genres in the world, with massive editorial and independent playlists pulling in millions of daily streams. Getting your track onto the right playlist can turn a solid release into a breakout hit. But pitching reggaeton isn't just about submitting through Spotify for Artists and hoping for the best. It takes research, timing, and a clear understanding of what curators are looking for. This guide covers how to find the right playlists, write pitches that land, and build relationships with the people behind the playlists.
Reggaeton
Press Outreach for Reggaeton Releases
Press coverage still carries weight in reggaeton, even in an era dominated by streaming numbers and social media virality. A well-placed feature in a respected outlet can introduce your music to new audiences, add credibility to your brand, and open doors to sync deals, festival bookings, and label interest. But reaching journalists and bloggers who cover reggaeton requires more than a mass email blast. This guide breaks down how to identify the right media contacts, write pitches that get responses, and build press relationships that pay off across multiple releases.
African & Diaspora
Afrobeats
How to Run Email Campaigns for Afrobeats Releases
Afrobeats has grown from a regional sound into one of the most streamed genres worldwide. Email campaigns remain the most direct way to get your new Afrobeats singles and albums in front of the people who matter. Here's how to plan, build, and send campaigns that actually get opened and played.
Afrobeats
How to Run DJ Promo Campaigns for Afrobeats Tracks
DJs are the lifeblood of Afrobeats. From Lagos clubs to London raves to New York parties, a DJ dropping your track at the right moment can break it wide open. Here's how to run DJ promo that actually lands.
Afrobeats
How to Pitch Afrobeats Tracks to Playlist Curators
Playlist placement can make or break an Afrobeats release. A single add to a popular Afrobeats playlist on Spotify can generate tens of thousands of streams in the first week. Here's how to pitch your tracks the right way.
Afrobeats
How to Get Press Coverage for Afrobeats Releases
Press coverage gives your Afrobeats release credibility that streams alone can't provide. A feature on a respected music blog or magazine tells the world your music matters. Here's how to approach press outreach the right way.
Amapiano
How to Run Email Campaigns for Amapiano Releases
Amapiano's rise from South African house parties to global streaming charts has been remarkable. Email campaigns let you put new Amapiano releases directly in front of the gatekeepers who drive the genre forward. Here's a practical guide to making those campaigns count.
Amapiano
How to Run DJ Promo Campaigns for Amapiano Tracks
Amapiano lives and dies on the dancefloor. DJs are the ones who take a track from a studio file to a crowd-moving moment. Getting your Amapiano releases into the right DJ bags requires a focused promo strategy.
Amapiano
How to Pitch Amapiano Tracks to Playlist Curators
Amapiano playlists on streaming platforms are growing fast as the genre finds new audiences worldwide. Landing your track on the right playlist can introduce your music to thousands of new listeners overnight. Here's how to pitch effectively.
Amapiano
How to Get Press Coverage for Amapiano Releases
As Amapiano gains global attention, more media outlets are covering the genre. But getting press coverage still requires the right approach. Here's how to pitch your Amapiano releases to journalists and bloggers effectively.
Ready to put these guides into action?
7-day free trial. No credit card. Set up in seconds.
Start free trial