How to Run Email Campaigns for Reggaeton Releases
Reggaeton dominates global streaming charts, but competition for attention is fierce. A well-run email campaign puts your new Reggaeton release directly in front of the people who can move the needle. Here's how to do it right.
Building a Reggaeton Contact List
Your contact list is the foundation of every campaign. For Reggaeton, you need DJs who spin the genre at clubs and on radio, especially in Latin markets like Puerto Rico, Colombia, Mexico, and the US Latino market. Add playlist curators who run Reggaeton playlists on Spotify, Apple Music, and YouTube Music. Include radio programmers at Latin radio stations and networks. Bloggers and journalists at outlets covering Latin music are essential too. Think publications like Remezcla, Billboard Latin, and Reggaeton con Flow. Build your list organically by attending Latin music events, networking in industry groups, and reaching out personally to contacts. Segment your list by role and region so you can send targeted messages. A DJ in Miami needs a different email than a blogger in Madrid.
Creating Campaigns That Get Opened
Subject lines make or break your Reggaeton campaigns. Include the artist name and a descriptor that communicates the energy, like "perreo," "dembow-heavy," or "featuring [known artist]." Spanish-language subject lines work well for Latin American contacts, but use English or bilingual subjects for mixed audiences. In the email body, get to the point fast. Name the track, describe the vibe in one sentence, and include a Promoly streaming link prominently. If the track features a well-known producer or has a notable collaboration, lead with that. Reggaeton is a genre where name recognition opens doors, so use any connections you have. Include the release date, any pre-save links, and a short mention of the artist's recent achievements. Keep the total email length under 150 words for the best engagement.
Timing and Results Tracking
Timing matters differently for Reggaeton than for other genres. New music Fridays dominate the Latin music world, so send your campaigns on Tuesday or Wednesday to give contacts time to listen before the Friday release. If you're targeting Latin American contacts, remember that many are in time zones ranging from Mexico City to Buenos Aires. Schedule your sends to land between 10 AM and 1 PM in your primary market's time zone. After sending, monitor your Promoly analytics to see who opened, who streamed, and who downloaded. Pay special attention to contacts who listened to the full track because these are your warmest leads for follow-up. A quick message like "Glad you checked out the track, would love your feedback" can turn a listen into genuine support.
Tips for reggaeton email campaigns
Use bilingual messaging
Many Reggaeton industry contacts speak both Spanish and English. A bilingual subject line or email shows cultural awareness and broadens your reach.
Mention notable collaborations
Reggaeton thrives on features and producer credits. If your track has any recognizable names attached, put them front and centre.
Send before Friday releases
Tuesday and Wednesday sends give contacts time to listen and plan coverage or playlist adds before the Friday drop.
Segment by market
A campaign targeting Puerto Rico should feel different from one targeting Spain or the US. Adjust language and references accordingly.
Common mistakes to avoid
English-only emails to Latin markets
Sending an all-English email to contacts in Colombia or Mexico shows you haven't done your homework. Use Spanish or go bilingual.
Ignoring Latin radio
Radio is still a massive driver for Reggaeton. Leaving radio programmers off your list means missing one of the genre's most important channels.
Sending too many tracks at once
Focus each campaign on one track. Sending five songs at once splits attention and reduces the chance that any single track gets proper support.
Frequently asked questions
Should my Reggaeton campaign emails be in Spanish?
For contacts in Latin America and Spain, yes. For US-based and international contacts, bilingual or English works well. Match the language to the audience.
What's the best day to send Reggaeton promos?
Tuesday or Wednesday. This gives contacts two to three days to listen before New Music Friday.
How do I build a Reggaeton contact list from scratch?
Start by researching who covers Reggaeton at major Latin music outlets, find DJs playing Reggaeton nights in your target cities, and check playlist curator credits on Spotify.
How many emails should I send per release?
One initial campaign and one follow-up is enough. Any more than that risks annoying your contacts and increasing unsubscribe rates.
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