Distributors
Feedback collection for distributors
Feedback data gives distributors something streaming numbers alone can't: qualitative insight into how the industry receives your roster's music. Knowing that DJs rate a track 4.5 out of 5 before it even hits stores helps you decide where to invest your marketing resources.
Using feedback to identify your strongest releases
Not every release on your roster deserves the same marketing investment. Some will connect with audiences and some won't. The challenge is knowing which is which before you've spent the budget. Promoly's feedback data helps here. When an artist sends a promo campaign with feedback enabled, DJs and industry contacts rate the music and leave comments. A release that averages 4.5/5 from 30 DJs is a strong candidate for extra marketing spend. One that averages 3.0/5 might not be. This isn't about judging quality. It's about allocating resources where they'll have the most impact. Feedback from the people who will actually play, playlist, and review the music is the most relevant data you can get for making these decisions.
Offering feedback collection as a service
Many of your artists have never received structured feedback from industry professionals. They've sent music to friends and got vague encouragement. They've posted tracks online and counted likes. But they've never had 25 genre-relevant DJs rate their production and tell them what they think. By including Promoly's feedback tools in your distribution offering, you give artists something genuinely useful. It's not just about promotion. It's about helping them improve. Artists who get specific, actionable feedback produce better music over time, which means better releases for your catalogue and higher streaming numbers for your distribution platform.
Aggregating feedback data across your roster
As a distributor managing many artists, you can aggregate feedback data to spot trends that individual artists can't see. Which genres on your roster get the highest average ratings? Which contacts are the most reliable feedback sources? Which artists have shown the most improvement over multiple releases? This data informs your business decisions. If a particular genre consistently scores well with industry contacts, it might be worth signing more artists in that space. If a specific artist's ratings are climbing with each release, they might be worth upgrading to a premium service tier. Feedback transforms your distribution decisions from gut feelings into data-backed choices.
Feedback Collection checklist for distributors
Enable feedback on all promo campaigns
Make feedback-before-download the standard for every artist using Promoly through your service.
Collect feedback before release
Promo campaigns should go out early enough that feedback arrives before the music is live on platforms.
Review feedback per release
Check average ratings and standout comments for every release that runs a campaign.
Identify high-scoring releases
Flag releases with strong feedback for additional marketing investment.
Share feedback with artists
Give artists their ratings and comments so they can learn and improve.
Aggregate data across your roster
Track average ratings by genre, artist, and time period.
Use feedback in marketing decisions
Allocate resources to releases and artists with the strongest industry reception.
Track improvement over time
Monitor whether individual artists' ratings improve across releases.
Quick tips
Encourage honest feedback culture
Make it clear to artists that constructive criticism is valuable. Feedback that's always positive isn't useful feedback.
Build a panel of trusted reviewers
Identify 30 to 50 contacts who consistently leave thoughtful feedback. Prioritise them in promo sends for the most reliable data.
Compare feedback to streaming performance
Do highly rated tracks also stream well? This correlation validates feedback as a predictive tool for your business.
Frequently asked questions
Can I see feedback for all artists in one place?
If you manage campaigns from one Promoly account with multiple sender profiles, you can view feedback per campaign. For aggregated analysis, export the data and compare across artists.
Is feedback useful for signing decisions?
Potentially. If a prospective artist runs a promo campaign and the feedback is consistently strong, that's a data point in favour of signing them. It shows their music connects with the industry.
How many feedback responses do I need for reliable data?
Aim for at least 15 to 20 responses per release. Below that, individual opinions can skew the average. Above 20, patterns become reliable.
What if an artist disagrees with the feedback?
That's their right. Feedback is data, not a verdict. Present it as one input among many. The artist retains creative control regardless of ratings.
Collect the feedback that shapes smarter distribution decisions
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