Managers
Feedback collection for managers
Feedback is the data layer that turns promo sends into strategic decisions. As a manager, collecting structured ratings and comments from DJs, journalists, and curators helps you advise your artists on singles, marketing angles, and where to focus their energy.
Using feedback to guide your artists
Your artists trust your judgment. Feedback data makes that judgment more informed. When you send a promo campaign with feedback enabled, you collect ratings and comments from people who know the genre. This gives you objective data to share during strategy conversations. If an artist is torn between two tracks for a single, feedback ratings settle it. If an artist's new direction is getting mixed reviews from DJs, you can have an honest conversation backed by data rather than opinion. If every contact praises the production but questions the vocal, that's a specific note you can relay. Feedback transforms you from someone saying "I think this track is stronger" to someone saying "22 DJs rated this track 4.2 out of 5, compared to 3.5 for the other." Data wins arguments.
Collecting feedback across your roster
Enable feedback-before-download on every promo campaign you send, for every artist. This builds a dataset over time that's incredibly useful for roster-level decisions. You can compare how different artists are received by the same contact pool. If Artist A consistently scores higher than Artist B with the same contacts, that tells you something about market fit. It might mean Artist B needs better production, a different audience, or a different release strategy. It doesn't necessarily mean their music is worse. It means the match between their sound and your contact list needs attention. This kind of cross-roster analysis is something only a manager can do. Labels see their own campaigns. Artists see their own feedback. You see the full picture.
Including feedback in artist and label reports
Feedback data belongs in every report you send to your artists and their labels. Lead with the numbers: average rating, response rate, and total feedback count. Then highlight standout quotes, both positive and constructive. Choose quotes from influential contacts when possible. "DJ [name] at [venue] rated this 5/5 and wrote: 'dropping this at my residency this Saturday'" is the kind of feedback that makes an artist's day and makes you look great. For labels, feedback data can support signing decisions, release scheduling, and marketing budget allocation. A track with a 4.5/5 average from 30 DJs deserves a bigger marketing push than one with a 3.2 average.
Feedback Collection checklist for managers
Enable feedback on every campaign
Make it the default for all artist profiles. No exceptions.
Customise questions per artist and audience
Ask DJs about dancefloor fit. Ask press about editorial interest.
Review feedback within 48 hours of each send
Early patterns help you adjust strategy quickly.
Share standout feedback with artists immediately
Great quotes are motivating. Don't sit on them.
Compare ratings across your roster
Look for patterns in how different artists are received by similar contacts.
Use feedback for single selection
Let ratings guide which track gets the marketing push.
Include feedback in monthly reports
Numbers and quotes alongside coverage and playlist data.
Share feedback with labels
Labels value this data for marketing and A&R decisions.
Track rating trends over time
Are your artists improving? Feedback ratings tell you over multiple releases.
Quick tips
Be honest about negative feedback
Don't hide bad ratings from your artists. Present them constructively alongside specific suggestions for improvement.
Use aggregate data for strategic conversations
"Your last three releases averaged 4.1/5 from DJs" is a stronger starting point for strategy than "I think you're doing well."
Identify your best feedback contacts
Some contacts consistently leave detailed, useful feedback. Prioritise them in future sends and build those relationships.
Frequently asked questions
Should I show artists all feedback or just highlights?
Share the full picture. Artists benefit from seeing the range of responses, not just cherry-picked praise.
How do I handle feedback that contradicts my own opinion?
Data is data. If 20 DJs disagree with your assessment, consider that the audience might be right. Use it as a conversation starter with your artist.
Can I compare feedback across artists on the same account?
Yes. Since you run all campaigns from one Promoly account, you can compare ratings and feedback patterns across your entire roster.
Is feedback useful for booking pitches?
It can be. "This artist's latest release was rated 4.5/5 by 25 DJs" adds credibility to a booking pitch alongside gig history and streaming numbers.
Collect feedback that makes your advice more informed
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