DJs
Email campaigns for DJs
DJs aren't just on the receiving end of promos. If you produce your own music, release edits, or put out mixes, email campaigns help you reach the right people. Labels, promoters, radio hosts, and other DJs all need to hear what you're making, and a direct email beats hoping they find it on SoundCloud.
Who should DJs be emailing?
Your audience depends on what you're promoting. If you're sending original productions, target labels and A&R reps in your genre. If you're promoting a mix, send it to radio stations, podcast networks, and club promoters. If you're sharing edits or bootlegs, your DJ network is the right audience. Build separate segments in Promoly for each. A label A&R getting your monthly mix is a waste of their time. A radio host getting your unsigned demo might not be interested either. But the right content to the right person opens doors. Tag your contacts carefully and only send them what's relevant.
Promoting your productions to labels
If you're a DJ who also produces, getting signed to labels is likely a goal. Cold-emailing demos has a bad reputation, but a professional promo campaign is different. When you send through Promoly, the label A&R gets a branded email with an in-browser player. They can stream your track instantly without downloading a random WAV from an unknown sender. That's a much better first impression. Include a short bio, your DJ history, and any notable gigs or support. Keep it to two or three sentences. The music is what matters. If the A&R plays your track three times (you'll see this in your stats), that's a strong signal to follow up.
Building your network through regular sends
Consistency matters more than any single campaign. If you release music regularly, send promos on a consistent schedule. Other DJs, promoters, and media will start expecting your emails and looking forward to them. Promoly's tracking shows you who's engaging over time. A promoter who opens every email is a booking opportunity. A DJ who downloads every track is a potential collaborator. A radio host who plays your mixes every month is a relationship worth nurturing. Use your campaign data to identify these key contacts and build personal relationships with them. The promo campaign is the introduction. The relationship is what advances your career.
Email Campaigns checklist for djs
Define your goal
Are you promoting productions, mixes, or edits? Each has a different target audience.
Build role-specific segments
Labels, promoters, radio hosts, and DJ networks should be separate lists.
Set up your DJ profile
Upload your photo, DJ name, and bio. Brand your promos so recipients recognise you.
Upload your tracks or mix
Add WAVs or MP3s with artwork. Promoly creates the player automatically.
Write a brief intro
Who you are, what this is, and why it matters. Three to four sentences is enough.
Send to a targeted segment
Don't send your demo to radio hosts or your mix to label A&Rs. Match the content to the audience.
Enable feedback
Especially useful when sending productions. Feedback from labels and fellow DJs helps you improve.
Track who engages
Note contacts who open, play, and download consistently. These are your warmest leads.
Follow up with key contacts
A personal message to someone who played your track three times is more effective than another mass send.
Quick tips
Don't spam labels with demos
One well-targeted demo to a label that fits your sound is worth more than 50 blind submissions. Research first, send second.
Include your gig history
Labels and promoters want to know you have a following. Mention your residency, biggest gig, or regular event.
Send mixes to promoters before festival season
Promoters book months ahead. Time your mix promos so they arrive when booking decisions are being made.
Frequently asked questions
Can I use Promoly to send demo tracks to labels?
Yes. Upload your demo, target labels in your genre, and send. The in-browser player gives the A&R a professional listening experience.
Is Promoly just for labels, or can individual DJs use it?
Anyone promoting music can use Promoly. DJs, producers, artists, managers, labels. There's no restriction on account type.
Can I send mixes or just individual tracks?
You can send both. Upload a full mix as a single file or upload individual tracks for an EP-style promo. Both work in the in-browser player.
What's the cheapest option for a DJ just starting out?
The Starter plan at £10/month gives you 150 sends and access to all core features. The 7-day free trial lets you test everything first.
Related resources
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