Managers
Playlist pitching for managers
Playlist placements are one of the most tangible results a manager can deliver. When your artist sees their track on a popular playlist, they know you're working. Building a repeatable system for curator outreach means you can deliver these results consistently across your entire roster.
Building a curator list that serves your whole roster
Unlike press contacts (who tend to be genre-specific), many playlist curators run multiple playlists across different moods and styles. A curator who runs a "late night deep house" playlist might also run a "Sunday morning chill" list. If you manage artists across both vibes, one curator contact serves two artists. Build your curator list with your full roster in mind. Tag curators by the genres and moods they cover. When a new release comes in from any artist, you can quickly filter to the relevant curators without building a new list from scratch. Over time, this shared curator network becomes one of the most valuable assets you bring to your artist relationships.
Pitching on behalf of your artists
When you pitch a curator, you're pitching as the artist's representative. The email should come from the artist's brand (use their sender profile in Promoly), and the language should reflect the artist, not you. The curator doesn't need to know you're a manager. They need to hear the music and decide if it fits their playlist. Keep the pitch short. Mention the artist name, the track title, and one detail that makes the track stand out. Include the Promoly player link so the curator can stream immediately. If the artist has had previous playlist placements, mention one or two relevant ones. This social proof tells the curator that other curators have vetted the music.
Tracking placements and proving your value
Every time one of your artists gets added to a playlist, log it. Note the playlist name, platform, follower count, date added, and the curator who added it. This log serves two purposes. First, it gives you a record to share with your artists. A quarterly report showing "12 playlist placements across playlists with a combined 50,000 followers" is a concrete result. Second, it helps you prioritise curators for future pitches. The curators who've added your artists' music before are your warmest leads. They already like the sound. Pitch them first for every new release and build the relationship over time.
Playlist Pitching checklist for managers
Build a cross-roster curator list
Tag curators by genre, mood, and platform. One list serves all your artists.
Research new curators for each release
Spend 30 minutes finding genre-specific playlists for each new single or EP.
Set up artist sender profiles
Pitches go out under the artist's brand, not your personal email.
Write concise, artist-voice pitches
Short and specific. Mention the track, one standout detail, and the player link.
Send three to four weeks before release
Give curators time to listen and schedule additions.
Track engagement in Promoly
See who played the track. Focus follow-ups on curators who listened.
Log every playlist placement
Record playlist name, platform, followers, and date for each addition.
Report placements to your artists
Include in your regular reports alongside campaign stats.
Nurture top curators
Thank them, share their playlists, and pitch them first for future releases.
Quick tips
Don't pitch the same curator for two artists in one week
Space out your pitches. Curators will start ignoring you if every email is from a different artist on your roster.
Let curators know about upcoming releases
If a curator added your artist's last track, give them a heads-up about the next one before it's officially out for pitching.
Track placement impact on streams
Check whether streams spiked after a playlist addition. This data helps you prioritise higher-impact playlists in the future.
Frequently asked questions
Should I pitch Spotify for Artists on behalf of my artist?
Yes, but through the artist's Spotify for Artists account. This is separate from your Promoly curator outreach. Do both for maximum coverage.
How many curators should I pitch per release?
Twenty to forty well-targeted curators per release is a good range. Quality targeting matters more than volume.
Can I pitch the same playlist for different artists?
Yes, but not at the same time. Space out your pitches by at least two to three weeks to avoid looking like a submission service.
What if a curator wants payment for placement?
Decline. Paid placements violate platform terms and attract bot listeners. Focus on curators who add music on merit.
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