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The best techniques for music promotion, marketing, and growing your career in the industry.
Spotify is a powerful music platform that allows users to listen to various artists, save albums, create playlists, and more. They’ve become global sensations, bridging the gap between artists and their fans, allowing them to make their music more accessible to the public. In recent years, Spotify released a fantastic feature that changed the music […]
The landscape for music has drastically changed over the years with the integration of technology. There’s so much software today compared to the last two decades. With the improvements in recording devices and computers involved, it can take less than a day to create and record a song, podcast episode, or any sort of audio […]
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The great thing about running a Spotify pre-save campaign is that the artists, in turn, get to build up their fan base before each release. The more people that pre-save, the more exposure their music gets, which over time is like the snowball that keeps on growing. All the artists need to do is get […]
For musicians, one of the best tools for both creative self-expression and marketing is music videos, which can do wonders for exposing new audiences to your music and artistry. For independent artists, the work of quality music video marketing doesn’t just begin and end with conceptualizing and executing the video itself. Still, it continues into promoting that video […]
1. Create a strong social media presence Although it’s the 21st century devil, it’s essential in this day and age that you have a strong online presence. Show people your music, how hard you’re grafting, your studio sessions, your personality. People love a behind the scenes insight into the life of an active artist. Showcase […]
A lot of businesses have been directly or indirectly affected by the pandemic, and the music industry is no exception. Record labels, now more than ever, have been forced into experimenting with new marketing tactics to keep their artists relevant. In this article, we’re presenting 9 tips for record labels to stay connected with their […]
If you think creating your first album or EP was a challenge, get ready for your next steps into promotion. Carving out a spot for yourself or your band in the music industry is no small feat. The competition is thick, and standing out from the crowd takes a significant amount of effort. Thankfully, you […]
Spotify has just launched ‘Promo Cards’, a postcard shaped promotional image linked to music, designed to be shared on social media. To create a card, head to here. Spotify gives you full reign to their catalogue, which is excellent. You need to define your search by ‘Artists’ or ‘Podcasters’ and choose the appropriate filters. Once done, […]
Promoly is a platform built for the music industry. If you run a record label and need to promote your music via email, Promoly can take on a lot of the tasks involved and get awesome results! Record labels deliver promotional music via Promoly to DJs, journalists, and music media outlets in order to seek […]
In the UK during the 1980s, the first instances of what would become DNB (drum and bass) evolved from the Acid House music scene, specifically from a subgenre called Breakbeat Hardcore. From there, heavier bass and distinctive up-tempos would come to define this new underground electronic music. Additional Jamaican dub and reggae sounds from jungle […]
From the outside, it might seem like the music industry is all about creating music: being inspired, writing songs, recording singles, making albums. And, of course, all of this creative stuff is a huge part of it. But music industry insiders, especially record labels, know the real truth: the music industry is all about promotion. […]
As a record label, one of your main goals is to promote the musicians on your roster. And throughout the history of the music industry, there have been lots of ways to achieve this goal. There are the classic “oldie but goodie” options, like getting their music played on the radio. There are the somewhat […]
So you’ve found the perfect song on Spotify and you want to share it with all your Instagram followers as soon as possible. Thanks to a convenient new synergy between these two social apps, you can share a song, album, or playlist to your Instagram story in a few seconds with just a couple of […]
The community quarantine amid the coronavirus pandemic has forced a lot of lifestyle changes for people. Although the strict implementation of the quarantine is to protect the welfare of everyone, it takes a toll on the mental health of people, especially those who rely on social interaction daily. It sucks you can’t go to your […]
If you’re an independent artist and want to promote your music all on your own, then it’s important to know that the job comes with plenty of responsibilities—not all of which will be enjoyable. Doing self-promotion as an independent artist isn’t impossible, but you have to be prepared. In today’s digital age, self-promotion is easier […]
If you’re a musician or band, and you want to book more gigs, get more exposure, and put yourself on the road to success, you should know what an EPK, meaning electronic press kit, is. So what is an EPK?
Ah, (hash)tags… The original way of organizing and finding content on the web. Technology may have come far, but we’re still dependent on tags and keywords to listen and post amazing music.
Today, music has gone fully digital. Instead of producing vinyl, every artist has to turn their sights to music streaming platforms.
You’ve spent many days, even months creating music you believe everyone should hear. You get it on Spotify and wait for it to penetrate the world.
With even more artists entering the music industry, the need to stand out as a musician has become as important as ever, especially when it comes to more populated genres. In the past, the task of standing out as a musician was mostly done through the use of sheer musical skill, which eventually rendered the quest […]
If you’ve been following the internet music scene for a while now, you’ve probably become quite acquainted with the idea of using SoundCloud to get your music out in the open. With all the years and effort that you’ve put into pursuing your craft and refining your talent so that you can make it a […]
Whether you are aiming to be the front act for a famous band at a local show or seeking coverage from a popular music blog, you will need a well-written email pitch to succeed in your plans.
A quick look at the Internet will reveal multiple ways to share your music and promote your identity. Putting much thought on how you market your image and your music gives you a better chance of getting discovered and heard in a competitive industry. However, promotion and image must not take the bulk of the […]
Regardless of whether you’re a beginner that’s been tapped to play a few gigs out of town or a well-known act taking the national stage, there’s always the struggle of performing your music in a new city. Performing in a city that you’ve never had a show before comes with an understandable amount of overthinking, […]
What’s new on Spotify? Marquee, an advertising initiative that allows music labels and artists to promote their music on the streaming platform – at a price, of course. It’s 55 cents a click, but Spotify recommends a minimum ad buy of $5,000. For that price, you can expect to increase your stream count to at […]
Making it big in any industry depends a lot on sheer luck. However, along with luck, it’s also equally important to work hard, have determination, and use the right strategies. The same goes for those belonging to the music industry. If you’re an aspiring musician, your goal is to obviously get everyone out there to […]
Promoting music over email isn’t the most glamorous of jobs. It’s like herding sheep at the best of times, but like with anything; the more sheep you herd, the better you become at it.
Splitting your album enables you to stay on top of your fans’ minds, which gives them more chances to catch interest, share, and purchase. Find out more…
Technology has now made it easy for artists to update their fans about their latest musical productions or personal ventures. Social media allows you to connect to a wide audience by sharing what you had for breakfast or lyrics to a new song you are producing. Even an image of the backstage at a concert […]
TikTok is a social platform dedicated to sharing short-form videos. Musicians now have an incredible opportunity to expand their audience.
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