Music Marketing 12 Feb 2020
Our Guide to Getting Your Music on Spotify’s Playlist – What to Know
You’ve spent many days, even months creating music you believe everyone should hear. You get it on Spotify and wait for it to penetrate the world.
Blog
Music promotion & marketing insights
The best techniques for music promotion, marketing, and growing your career in the industry.
Music Marketing 5 Feb 2020
3 Key Elements That a Musician’s Marketing Plan Should Have – Our Guide
With even more artists entering the music industry, the need to stand out as a musician has become as important as ever, especially when it comes to more populated genres. In the past, the task of standing out as a musician was mostly done through the use of sheer musical skill, which eventually rendered the quest […]
Music Promotion 3 Feb 2020
3 Tips to Help You Promote Your Music on SoundCloud – Our Guide
If you’ve been following the internet music scene for a while now, you’ve probably become quite acquainted with the idea of using SoundCloud to get your music out in the open. With all the years and effort that you’ve put into pursuing your craft and refining your talent so that you can make it a […]
Music Marketing 15 Jan 2020
Why Personalisation Leads to Successful Email Pitches – What to Know
Whether you are aiming to be the front act for a famous band at a local show or seeking coverage from a popular music blog, you will need a well-written email pitch to succeed in your plans.
Music Promotion 13 Jan 2020
3 Effective Ways to Make Music Your Promotion’s Focal Point
A quick look at the Internet will reveal multiple ways to share your music and promote your identity. Putting much thought on how you market your image and your music gives you a better chance of getting discovered and heard in a competitive industry. However, promotion and image must not take the bulk of the […]
Music Promotion 8 Jan 2020
2 Ways to Effectively Promote Your Show When Performing in a New City
Regardless of whether you’re a beginner that’s been tapped to play a few gigs out of town or a well-known act taking the national stage, there’s always the struggle of performing your music in a new city. Performing in a city that you’ve never had a show before comes with an understandable amount of overthinking, […]
Music Marketing 4 Jan 2020
What Spotify’s New ‘Marquee’ Ad Tool Means for Artists and Listeners
What’s new on Spotify? Marquee, an advertising initiative that allows music labels and artists to promote their music on the streaming platform – at a price, of course. It’s 55 cents a click, but Spotify recommends a minimum ad buy of $5,000. For that price, you can expect to increase your stream count to at […]
Music Marketing 24 Dec 2019
The Ultimate Cheat Sheet on Music Marketing
Making it big in any industry depends a lot on sheer luck. However, along with luck, it’s also equally important to work hard, have determination, and use the right strategies. The same goes for those belonging to the music industry. If you’re an aspiring musician, your goal is to obviously get everyone out there to […]
Music Promotion 19 Dec 2019
How To Send and Promote Music Through Email – What To Know
Promoting music over email isn’t the most glamorous of jobs. It’s like herding sheep at the best of times, but like with anything; the more sheep you herd, the better you become at it.
Music Promotion 15 Dec 2019
3 Effective Ways to Promote Your Album Release in 2026 – What to Know
Splitting your album enables you to stay on top of your fans’ minds, which gives them more chances to catch interest, share, and purchase. Find out more…
Music Promotion 28 Nov 2019
How Overpromoting Your Music Can Push Your Fans Away – What to Know
Technology has now made it easy for artists to update their fans about their latest musical productions or personal ventures. Social media allows you to connect to a wide audience by sharing what you had for breakfast or lyrics to a new song you are producing. Even an image of the backstage at a concert […]
Music Marketing 20 Nov 2019
How and Why TikTok is Transforming the Music Industry
TikTok is a social platform dedicated to sharing short-form videos. Musicians now have an incredible opportunity to expand their audience.
Music Promotion 19 Nov 2019
How to Uplevel Your Music Promotion Strategy With These 3 Mindsets – Our Guide
With technology continuously evolving, the need for innovating in the way music is promoted persists and presents a challenge that musicians must overcome.
Music Marketing 9 Nov 2019
3 Traits That Can Help You Become a Successful Musician – What to Know
In this article, we’ll highlight three traits that we believe can help any aspiring musicians reach success.
Music Promotion 4 Nov 2019
How To Effectively Promote Your Music – What to Know
It’s frustrating to get a cold response from audiences when you reach out about your music. Your tracks did not create a ripple even if you’ve put in the effort and the sleepless nights to complete them. You’re lucky to hear from a non-mainstream reporter who will promote your music because he digs your sound […]
Music Marketing 22 Oct 2019
Record Labels: How it All Starts with a Logo
There is something about the mythos of a record label. Iconic organizations like Atlantic and Def Jam are akin to museums and have played host to the biggest names, songs, and albums music will ever know. Perhaps it’s to do with the music industry as we know it. It’s an exciting and mysterious world that […]
Music Marketing 14 Oct 2019
How To Write Superior Subject Lines To Get Your Promos Opened
How many unopened emails are currently in your inbox? 200? 600? Or perhaps, you’re on a few different mailing lists – 1,653 then? And that’s after doing some Gmail housekeeping! We receive tons of emails day by day (105 billion emails are sent daily!), and a vast majority of them are never read. People are […]
Music Marketing 7 Oct 2019
Spotify: How It Can Take Your Music Career to the Next Level
When it comes to music, Spotify is a robust platform that you can heavily rely on. This is because it’s a digital music streaming service that provides access to millions of songs, podcasts, and videos from various artists across the globe. Though the full service requires a premium subscription, you can still access the free […]
Music Marketing 26 Sept 2019
How to Successfully Run an Influencer Marketing Campaign in the Music Industry
Influencer marketing gets a bad wrap. While some people may think its benefits extend only to weight loss teas and whatever brand the Kardashian’s happen to be peddling, the truth is, influencer marketing has moved beyond fringe marketing fad and has infiltrated almost every industry. So prolific is modern-day influencer marketing, that your purchasing decisions […]
Music Marketing 16 Sept 2019
How To Boost Your Plays Through Spotify Marketing
Spotify has become such a major platform for audio streaming that musicians must factor it in distributing their songs. Because of this, it’s not enough to just upload songs while hoping that a ton of people will accidentally stumble upon your music. You will need an approach to get the most listens possible – here […]
Music Marketing 12 Sept 2019
How to Market to New Fans You Make on Tour – Music Marketing 101
After years of hard work, planning, and dedication, you’ve finally done it—you’ve built a sizeable loyal following that awaits every new track you release. It’s been a long journey, but amidst the album drops, the tours, and the marketing, there’s one thing that has and will always remain true: the grind never stops. During music […]
Music Marketing 6 Sept 2019
How to Harness Influencer Marketing in the Music Industry
Creating and producing music is different from promoting it. The latter takes more than just artistic freedom and talent. It needs a crafty mind and good business sense. While the internet has made it easier for musicians to get their music out there and attract a wider audience, the oversaturation in the online world has […]
Music Marketing 31 Aug 2019
The Ultimate Guide to Starting an Independent Record Label in 2022
There are a lot of resources out there on starting an independent record label and, frankly, most of them are way too complicated. Luckily, we’ve distilled it down so even your Grandma could start the next Universal. (Side note: if your Grandma does start a label, please hit us up cause that’s cool and we’d […]
Music Promotion 23 Aug 2019
How To Promote Your Music on Reddit
If you’re a musician trying to make a name for yourself, you know that hustle is just as big a part of the game as making good music in the first place. After years of honing your craft, writing, perfecting, and finally producing a body of work you are proud of and want to share […]
Music Marketing 14 Aug 2019
Marketing Tips for Musicians – How to Make the Most of Email Marketing
Since the introduction of the Internet, it has been much easier to market and promote various products, services, events, causes, and even art. Social networks, particularly Facebook, Twitter, and Instagram, have proven themselves to be powerful platforms for raising awareness about many subjects across a wide range of industries. Even if there is no doubt […]
Music Promotion 8 Aug 2019
How to Promote Your Music Effectively in 2026 – Our Guide
One of the most common methods to advertise or promote is through the internet. It may be cheap and convenient, but it is highly competitive. Amid the thousands of people trying to get recognition, what can you do to be seen or heard? Here are some tips you can follow to increase your chances of […]
Music Marketing 31 Jul 2019
How Musicians Can Use Instagram to Expand Their Fanbase
Musicians looking to expand their popularity shouldn’t limit themselves to YouTube, Twitter, or Facebook. They have to use as many social media platforms as possible to reach the most extensive number of audiences. One of the social media platforms that hold great potential is Instagram. With thousands of Instagram users in your community alone, you […]
Music Marketing 23 Jul 2019
Why Music Artists Need to Be Verified on Spotify – What to Know
With the rise of Spotify, it has enabled bands, singers, composers, instrument players, and other music artists worldwide to share, distribute, and popularize their music pieces to greater audiences. For those who have yet to launch their music career or are in its early stages, having a Spotify presence helps you reach out to your […]
General 22 Jul 2019
5 Ways to See Major Success in Your Music Career
Every musician wants to make it big. If you’ve ever picked up a guitar, you’ve probably dreamed of becoming the next Kurt Cobain. However, as you may know, it’s not that easy to become a successful musician, especially during the early stages of one’s career. The road to fame and fortune has plenty of potholes […]
Music Marketing 21 Jul 2019
4 Important Events to Keep in Mind When Planning Your Release Calendar
One of the most important milestones in a professional musician’s life has to do with the release of new material. The release date of your album, music video, or single can make a difference in terms of impact. Although it may seem like an exciting process, planning your release dates and the promotional activities that […]
Stay in the loop
Get the latest music promotion tips and industry insights delivered to your inbox.