Podcast Marketing 1 Jan 1970 by pete

Global Appeal: Tips to Help You Make Your Podcast Multilingual

People used to listen to the radio as part of their pastime and work hours. It helps them relax amidst a stressful day and even keeps them in the mood to complete all their tasks. That being said, the advent of technology allowed people to steer away from the traditional radio toward the homely feel of podcasts.

Think of them as your typical radio program with the hosts and their guests discussing topics you may be interested in. It is much like a typical radio program, albeit now delivered through the internet rather than the airwaves.

If you happen to be running your podcast and want to reach a wider audience, you might be planning to make it multilingual, meaning that you want to deliver your show and commentary in more than one language.

The question is, “How can I even do that?”

In such a case, there is no need to worry. We have listed a couple of helpful tips below.

1. Use the Language of the Listeners

If you want to make your podcast multilingual, then the best way to do so is to speak the language of your listeners.

It’s not enough that you know the language you want to speak. You also have to know at least some of the words that the listeners will understand. Remember that you are the host of the show, and your listeners will look up to you. If you happen to make a slip of the tongue and say something wrong, they will definitely correct you.

2. Make Use of Audio Transcription Service

Another thing you can do to make your podcast multilingual is to use an audio transcription service. These services basically transcribe your audio files into text that you can then use in your shows.

The transcription service makes use of human transcribers, and it will take them a while to produce the text, which may vary depending on the speed of the narrator, the quality of the audio, and the length of the audio.

But with this option, you can finally have your show and commentaries translated into multiple languages with one audio file.

3. Hire Translators

If you plan to translate your podcast into multiple languages, you will need to hire translators. It is not enough that you know the language; you need to have a working knowledge of the language as well.

The only problem here is that it is usually hard to find a good translator for your podcast. The best thing about hiring a translator is that they can also help you with the studio design and setup.

Always remember that it is important to provide your show with a clean and polished look. You need to make sure that the translations are consistent as well. Otherwise, it might leave a negative impression on the minds of your listeners.

4. Make Use of a Translation Software

There is translation software available in the market today that can make your podcast multilingual.

This works by using a thesaurus for the words for the different languages. It will be continually updated so that the sound of the words coming from the speaker will flow.

The only problem is that this type of software is slower in production, and it would require you to do some editing.

5. Collaborate With A Local Studio

If you are planning to translate your podcast into multiple languages, you can use a local studio.

This works by having the host speak their native tongue while the translator translates their words into English for the listeners.

Conclusion

Going on-air with a podcast really is a lot of fun. You are able to share useful information and build relationships with your listeners.

The good news is that it’s quite easy to make your podcasts multilingual. All you need to do is hire translators, use online translation software, use an audio transcription service, and know how to read and speak the language of the listeners.

If you are looking for a digital audio advertising agency that will boost your podcast’s target listeners, look no further than our expertise here at Promoly. We help innovative brands promote their audio over email and social media, track recipient engagement, drive more features, push more sales and get your brand noticed. Start now; with no credit card required!

 

Start sending promos today

7-day free trial. No credit card. 150 free sends.

Start free trial