3 Things to Remember When Releasing New Podcast Episodes
So, you’ve recorded several podcast episodes, edited and polished them, and they’re now ready for public consumption. How soon or slowly should each episode be released? The short answer is that new episodes can be released whenever you desire. You could unleash them all at once or every six months if you wanted to!
However, there is a systematic way to gradually release fresh podcast episodes to establish an audience for your show. It all depends on a few variables unique to your show.
There is no right or wrong method to schedule new episode releases, but there are a few things you should ask yourself first to get the most out of it.
Are you unsure about the best way to schedule your show? Continue reading to learn how frequently you should release podcast episodes and where to find digital audio advertising.
Consider The Topic of Your Podcast
First, decide whether your main podcast topic is big, tiny, current, or evergreen. Do you chat about current events, such as the latest news or celebrity gossip? Or do you talk about more broad topics like social issues, relationship advice, or business advice?
It’s better to release new podcast episodes faster if your themes are more current or your topics are on the smaller side. If you want to get your work out rapidly, you may release episodes once or twice a week or even daily. If your subjects are current, topical, and popular, it’s best to get your episodes up quickly before the public loses interest.
Consider releasing episodes at a slower rate if your episodes’ topics are larger and more perennial. Release episodes once every two weeks, but once a month can be sufficient if you don’t have much time.
Slowly releasing episodes will allow you to conduct thorough research on your topics and guarantee that your releases provide listeners with timeless content. If you’re making a podcast about real crime murder cases, broadcasting episodes once a day might be much.
Keep in mind that you can always plan releases more frequently or less frequently during other seasons of the year. For example, if your podcast is about basketball, you can add more episodes in March to correspond with March Madness.
On the other hand, you can also try digital music marketing if you’re releasing your music.
Take Into Account Your Schedule
Nobody wants to get burned out! It’s good to factor in your schedule outside of recording when arranging podcast episode releases. Consider how much you can realistically bear. How much time do you have for creativity, research, recording, editing, and advertising your episodes? How much time do you have to deliver new episodes comfortably?
If your podcast’s creative process takes 5 to 10 hours on average and you work 50 hours per week, releasing two episodes each week is generally not a good idea. Be realistic about your available time before taking on more than you can handle. Your viewers would like you to be able to produce new episodes without fear of your program crashing and burning because you took on too much! Quality takes precedence over quantity. You can work with an audio marketing strategy company if you want the best quality.
Keep In Mind To Take A Break
If you need a break, you don’t have to maintain publishing episodes regularly. Many podcasts have different “seasons” so that creators can rest, live their lives, and eventually plan for additional episodes.
Breaks are necessary for you and your sanity and for new listeners who want to catch up on your podcast before regularly releasing fresh episodes. Keep in mind if you wish to take a break. First and foremost, inform your audience that your show will go on hiatus. Also, make sure they know when you expect to return!
When your show makes its triumphant return, let everyone know! You can do a lot with your social media accounts to get your audience excited. Trust us when we say that your listeners will have missed you and will be ready to hear what you say!
Conclusion
Hopefully, these tips helped you figure out the best times to release new podcast episodes. Lastly and perhaps most importantly, keep it up and have fun with your podcasting!
Promoly assists forward-thinking businesses in promoting their audio via email and social media. Track recipient engagement, encourage more features, increase purchases, and raise brand awareness. Contact us today if you need digital audio advertising!