Comparison
Promoly vs ToneDen
Promoly sends advance copies to press and DJs. ToneDen runs fan-facing marketing campaigns on social media. Here's how they stack up.
Try Promoly free| Feature | Promoly | ToneDen |
|---|---|---|
| Send promos to press/DJs | ||
| Contact list management | ||
| Play/download tracking | ||
| Feedback and ratings | ||
| Social ad automation | ||
| Content gating (follow to access) | ||
| Smartlinks | Yes (FanLinks) | |
| Pre-save pages | ||
| Email capture | ||
| Starting price | £10/mo | Free (Paid: $50/mo) |
7 days free, no credit card
What is ToneDen?
ToneDen is a social marketing automation platform used by over 1 million creators, artists, and brands. It focuses on fan engagement: smart links, Facebook and Instagram ad automation, email capture, content gating (fans follow or like before accessing content), and customisable landing pages. ToneDen is strong at growing audiences and driving ticket sales. Plans start at $50/month and go up to $1,300/month. There's a limited free plan with basic FanLinks.
Key differences
Industry vs fan marketing
Promoly is for B2B promo delivery: sending advance copies to industry contacts and collecting their feedback. ToneDen is for B2C marketing: reaching fans through social ads, content gates, and landing pages.
Price difference
Promoly starts at £10/month. ToneDen's paid plans start at $50/month and climb quickly. The free ToneDen plan is limited to basic FanLinks without the automation features that make it useful.
Smart links approach
Both offer smart links, but they serve different audiences. Promoly's smart links are part of a promo workflow (share with industry contacts). ToneDen's FanLinks are designed for fans, with follow gates, pixel tracking, and retargeting.
Tracking focus
Promoly tracks individual recipient behaviour (opens, plays, downloads, ratings). ToneDen tracks aggregate fan engagement (clicks, conversions, ad performance).
Where Promoly wins
Purpose-built for promo delivery
Send advance copies to DJs, press, and radio with full tracking and feedback collection. ToneDen doesn't do promo delivery at all.
Much lower price
Promoly starts at £10/month. ToneDen's useful features require $50/month or more. For labels on a budget, Promoly is far more accessible.
DJ Tastemaker Network
1,300+ opted-in DJs across genres. ToneDen doesn't have an industry contact network.
Recipient-level analytics
See exactly who opened, played, downloaded, and rated your tracks. ToneDen shows aggregate campaign metrics, not individual responses.
Where ToneDen wins
Social ad automation
ToneDen can automatically create and manage Facebook and Instagram ad campaigns. If paid social is a big part of your marketing, this saves time.
Content gating
Gate content behind social actions (follow, like, share). This is effective for growing Spotify followers and building email lists before a release.
Email capture on landing pages
Collect fan emails directly through FanLinks. Useful for building a mailing list alongside your release marketing.
The verdict
Promoly and ToneDen don't really overlap. Promoly is for sending advance promos to industry contacts and collecting feedback. ToneDen is for fan-facing marketing, social ads, and audience growth. Most labels need both types of promotion. If you can only pick one, Promoly handles the industry side (getting your music to the people who play and review it), while ToneDen handles the fan side (getting streams and followers).
No credit card required. 150 free sends.
Promoly vs ToneDen FAQ
Can ToneDen send promos to DJs?
No. ToneDen is a fan marketing platform. It doesn't manage industry contacts, send advance copies, or collect promo feedback. You need a tool like Promoly for that.
Can I use both Promoly and ToneDen?
Yes. Use Promoly to send promos to DJs, press, and curators. Use ToneDen for fan-facing smart links, social ads, and email capture. They handle different sides of your release marketing.
Which is cheaper?
Promoly, by a wide margin. Plans start at £10/month. ToneDen's paid plans start at $50/month. The free ToneDen tier only gives you basic FanLinks.
Does ToneDen have a DJ network?
No. ToneDen is focused on fans, not industry contacts. Promoly's Tastemaker Network includes 1,300+ opted-in DJs.
Which has better smart links?
Depends on the use case. ToneDen's FanLinks are better for fan marketing with content gates and retargeting. Promoly's smart links are better for sharing releases alongside promo campaigns.