Comparison
Promoly vs Feature.fm
Feature.fm is a music marketing platform with smart links and ads. Promoly is a promo delivery tool. Here's where they overlap and where they don't.
Try Promoly free| Feature | Promoly | Feature.fm |
|---|---|---|
| Promo delivery to DJs/press | ||
| In-browser audio player | ||
| Play/download tracking | ||
| Feedback and ratings | ||
| Smartlinks | ||
| Pre-save pages | ||
| Music advertising | ||
| Follow gates | ||
| Fan CRM | ||
| Starting price | £10/mo | Free (limited) |
7 days free, no credit card
What is Feature.fm?
Feature.fm is a music marketing platform for indie artists and labels. It offers smart links, pre-save pages, follow gates, music advertising (Meta and Google ads), fan CRM, and audience analytics. Feature.fm is more of a fan marketing tool than an industry promo tool. It helps you reach fans, not DJs and press.
Key differences
Industry promos vs fan marketing
Promoly sends promos to DJs, press, and curators. Feature.fm helps you market to fans through ads, smart links, and follow gates. They serve different sides of the release cycle.
Both offer smart links
Smart links and pre-save pages are where the two tools overlap. Promoly includes them alongside promo delivery. Feature.fm makes them the centrepiece of a broader marketing platform.
Feature.fm has music advertising
Feature.fm lets you run Meta and Google ads for your music from within the platform. Promoly doesn't touch paid advertising.
Promoly has audio delivery and tracking
Promoly's core is sending audio to recipients and tracking whether they played it. Feature.fm doesn't send audio to anyone.
Where Promoly wins
Actual promo delivery
Send music to DJs, press, and curators with tracked audio playback. Feature.fm has no promo delivery feature at all.
DJ feedback and ratings
Collect star ratings and written feedback on every track. Feature.fm doesn't support two-way feedback from industry contacts.
Contact management for industry
Build and manage your promo contact list. Feature.fm's CRM is designed for fans, not DJs and journalists.
Smart links included at every tier
Even Promoly's £10/month plan includes smart links. You don't need a separate subscription.
Where Feature.fm wins
Music advertising built in
Run Meta and Google ads for your music directly from Feature.fm. If paid promotion is part of your strategy, this is a genuine differentiator.
Follow gates and fan growth
Require a Spotify follow or email signup before fans can access content. Promoly doesn't have fan-facing gating tools.
Fan CRM and analytics
Track your fan audience, see streaming analytics, and build fan segments. Feature.fm is stronger for fan engagement than Promoly.
Free tier available
Feature.fm has a free plan with limited smart link features. Promoly has a 7-day trial only.
The verdict
These tools complement each other. Use Promoly to send industry promos to DJs, press, and curators. Use Feature.fm to market to fans through ads, smart links, and follow gates. If you can only pick one and your priority is DJ/press promo, choose Promoly. If your priority is fan marketing and advertising, choose Feature.fm. Many labels use both.
No credit card required. 150 free sends.
Promoly vs Feature.fm FAQ
Does Feature.fm send promos to DJs?
No. Feature.fm is a fan marketing platform. It handles smart links, pre-saves, and music ads. Promoly is the tool for sending audio promos to DJs, press, and curators.
Both have smart links. Which is better?
Feature.fm's smart links are more feature-rich (follow gates, pixel tracking for ads). Promoly's smart links are simpler but included alongside a full promo delivery workflow.
Can I use both Promoly and Feature.fm?
Yes, and many labels do. Promoly for industry promo, Feature.fm for fan marketing and advertising. They don't overlap on the promo side.
Which is better for indie labels?
It depends on your priority. For DJ and press promos: Promoly. For fan growth and advertising: Feature.fm. For smart links alone: either works.
Does Promoly run ads for my music?
No. Promoly is focused on promo delivery, feedback, and tracking. For paid advertising, you'd use Feature.fm, Meta Ads Manager, or another ad platform.
More comparisons
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