Comparison
Promoly vs Groover
Groover helps you pitch to new curators. Promoly helps you manage your own promo contacts. Here's when to use each.
Try Promoly free| Feature | Promoly | Groover |
|---|---|---|
| Send promos to your own contacts | ||
| Submit to curators you don't know | ||
| Contact list management | ||
| Play/download tracking | ||
| Guaranteed curator feedback | ||
| Smartlinks | ||
| Pre-save pages | ||
| Pricing model | Subscription | Pay per submission |
| Starting price | £10/mo | ~€2/submission |
7 days free, no credit card
What is Groover?
Groover is a French platform connecting artists with playlist curators, radio stations, blogs, and labels. You pay per submission (roughly €2 each), and curators guarantee feedback within 7 days or your credits are refunded. Groover is strong in Europe and has been growing quickly since launch. It's a discovery and pitching tool, not a contact management or campaign delivery platform.
Key differences
Discovery vs delivery
Groover is for finding and pitching to curators you don't know. Promoly is for sending promos to your existing contacts (DJs, press, radio) and tracking their response.
Groover guarantees feedback
Every Groover submission guarantees a response within 7 days. Promoly collects feedback from your contacts when you enable it, but it's up to recipients to respond.
Promoly gives you a CRM
You build and own your contact list in Promoly. Groover doesn't give you a list. Once a submission is done, the interaction is over unless the curator reaches out.
Different cost structures
A 50-curator Groover campaign costs roughly €100. A Promoly subscription lets you send to hundreds of contacts monthly for £10-79. For regular senders, Promoly is cheaper.
Where Promoly wins
Own your contact list
Build a database of DJs, press, and curators that grows with every release. Groover doesn't give you a reusable list.
Cheaper for regular releases
Monthly subscription vs per-submission pricing. If you release regularly, Promoly costs far less over time.
Full campaign analytics
Track opens, plays, downloads, and feedback across all campaigns. See contact engagement patterns over time.
Smartlinks and pre-saves
Run your entire release workflow from one platform. Groover only handles curator submissions.
Where Groover wins
Curator discovery
Access thousands of curators, blogs, and radio stations you don't already know. Ideal for artists building their network from scratch.
Guaranteed feedback
Every submission gets a response or your credits come back. There's no wondering whether curators heard your track.
Strong European network
Groover's curator base is particularly strong in France, Germany, and the rest of Europe.
No commitment needed
Pay per submission, no subscription. Test it with one track and a few curators before scaling up.
The verdict
Like SubmitHub, Groover is a complementary tool, not a competitor. Use Groover to discover new curators and placements. Use Promoly to manage your promo list and send campaigns to contacts you know. Groover builds your network. Promoly runs your promos once you have one.
No credit card required. 150 free sends.
Promoly vs Groover FAQ
Should I use Groover or Promoly?
Both serve different purposes. Groover helps you find new curators. Promoly helps you manage your existing contacts and send tracked promo campaigns. Many labels use both.
Is Groover better for new artists?
If you have no industry contacts yet, Groover is a good starting point. Once you've built relationships with DJs and press, Promoly is the better tool for ongoing promo campaigns.
Can I import contacts from Groover into Promoly?
If curators respond to your Groover submissions and share their contact info, you can add them to Promoly for future campaigns.
Which is cheaper?
It depends on your volume. A one-off pitch to 10 curators is cheaper on Groover. Regular monthly campaigns to 100+ contacts are far cheaper on Promoly.
Does Groover track engagement like Promoly?
Groover tells you whether a curator approved or declined your submission. Promoly tracks opens, plays, downloads, ratings, and feedback across every campaign.
More comparisons
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