Comparison
Promoly vs Kit
Kit is built for creator newsletters and fan email. Promoly is built for sending music promos to DJs and press. Here's how they compare.
Try Promoly freeFree 7-day trial · 150 sends · No credit card required
| Feature | Promoly | Kit |
|---|---|---|
| In-browser audio player | ||
| Play/download tracking | ||
| Feedback and ratings | ||
| Smartlinks | ||
| Email open tracking | ||
| Contact segmentation | ||
| Email automations | Reminders only | |
| Newsletter templates | ||
| Pricing model | Monthly sends and sender profiles | Contact-list size |
| Pricing | No list-size tax | View Kit pricing |
| Free trial | 7 days, 150 sends | Free tier up to 1,000 subscribers |
7 days free, no credit card
What is Kit?
Kit, formerly ConvertKit, is an email marketing platform for creators. It manages subscriber lists, newsletters, automations, landing pages, and digital products. Kit bought FanBridge, a fan messaging platform for musicians, in 2021 and closed it on 11 April 2022. Kit's free plan used to carry 10,000 subscribers and now carries 1,000, so lists that once sat free have moved onto a paid tier. Kit is built for creator and fan email, not sending music promos.
Key differences
Kit is for fan email
Kit helps creators grow subscriber lists, send newsletters, and build automations. Promoly sends private music promos to DJs, press, radio, and curators.
Promoly plays music in the browser
Kit emails don't include a private promo player with track-level listening data. Promoly gives every recipient a page where they can stream, download, and leave feedback.
No list-size tax
Kit prices around contact-list size. Promoly meters monthly sends and sender profiles, so a large quiet list doesn't change your plan.
Different reporting
Kit reports newsletter and automation engagement. Promoly shows who opened a promo, played each track, downloaded it, and left feedback.
Where Promoly wins
Built for music promos
Send advance copies with a private player, artwork, track listing, downloads, and feedback. Kit has no music promo workflow.
Track-level engagement data
See who played each track, how long they listened, whether they downloaded, and what they thought. Kit only reports email activity.
Pay for sends, not contacts
Promoly plans are metered by monthly sends and sender profiles, not the number of contacts you keep. Large quiet lists cost nothing extra.
DJ feedback and ratings
Collect star ratings and written comments on every track. Use that feedback to guide your A&R and release strategy.
Where Kit wins
Creator email automations
Kit has visual automations, email sequences, and subscriber tags for fan newsletters and creator businesses.
Landing pages and forms
Build opt-in forms and landing pages to grow a fan email list. Promoly doesn't replace a full creator email platform.
Digital product sales
Kit supports selling digital products and paid newsletters. That's outside Promoly's music promo workflow.
The verdict
Use Kit for fan newsletters, creator automations, and digital products. Use Promoly for industry promos to DJs, press, radio, and curators. If you used FanBridge or Kit to send music promos, Promoly gives recipients a proper player and gives you the listening data that email reporting can't show.
No credit card required. 150 free sends.
Promoly vs Kit FAQ
Can I use both Kit and Promoly?
Yes. Use Kit for fan newsletters, creator automations, and list growth. Use Promoly for sending music promos to DJs, press, radio, and curators.
What happened to FanBridge?
Kit absorbed FanBridge. If you used FanBridge for fan messaging, Kit can cover that work. For music promos to industry contacts, use Promoly.
Does Promoly charge by contact-list size?
No. Promoly meters monthly sends and sender profiles, not contact-list size. Large quiet lists don't add to your plan.
Can Kit play music in an email?
Kit can send links in an email, but it doesn't provide a private music player with play tracking, downloads, and feedback. Promoly does.
How do I move promo contacts from Kit to Promoly?
Export your industry contacts from Kit as a CSV and import them into Promoly. Keep your fan subscriber list in Kit.
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