Comparison
Promoly vs Soundplate
Promoly sends promos to your contacts. Soundplate helps you submit to playlists and create smart links. They solve different problems, but here's how they compare.
Try Promoly free| Feature | Promoly | Soundplate |
|---|---|---|
| Send promos to your own contacts | ||
| Playlist submission to curators | Yes (free) | |
| Contact list management | ||
| Play/download tracking | ||
| Feedback and ratings | ||
| Smartlinks | ||
| Pre-save pages | ||
| Tastemaker DJ Network | ||
| Starting price | £10/mo | Free (Pro: $20/mo) |
| Free trial | 7 days, 150 sends | Free plan available |
7 days free, no credit card
What is Soundplate?
Soundplate is a UK-based music promotion platform offering free playlist submission tools, smart links (via Soundplate Clicks), pre-save campaigns, and artist pages. Artists can browse Spotify playlists by genre and submit tracks directly to curators for free. Soundplate Clicks Pro costs $20/month for unlimited smart links, detailed analytics, and Shopify merch integration. The platform also includes free tools like a BPM analyser and cover art generator.
Key differences
Different types of promotion
Promoly sends your music directly to press, DJs, and media contacts you already have. Soundplate helps you submit to playlist curators you don't know. They're designed for different stages of a release campaign.
Contact ownership
Promoly gives you full control over your contact lists, segmentation, and tracking. Soundplate doesn't manage contacts at all. You submit to curators through their platform and hope for a placement.
Smart links overlap
Both offer smart links and pre-save pages. Soundplate Clicks has a free tier with 2 links. Promoly includes smart links as part of every paid plan alongside your promo campaigns.
Engagement data
Promoly tracks every open, play, download, and collects ratings and comments. Soundplate's analytics are limited to click tracking on smart links.
Where Promoly wins
Full promo campaign workflow
Upload your tracks, send to your contacts, and track every interaction. Soundplate doesn't offer outbound promo delivery at all.
Feedback collection
Get star ratings and written comments from every recipient before they download. Soundplate has no feedback mechanism for promos.
DJ Tastemaker Network
1,300+ opted-in DJs ready to receive your promos. Soundplate's playlist network is curator-focused, not DJ-focused.
Multi-label management
Run multiple labels from one account with separate branding and contacts. Not something Soundplate supports.
Where Soundplate wins
Free playlist submission
Soundplate lets you submit to Spotify playlist curators for free. It's a zero-cost way to get playlist placements, especially for artists just starting out.
Free smart link tier
Soundplate Clicks offers a free plan with 2 smart links. Useful if you only need basic landing pages and don't want to pay anything.
Extra free tools
BPM analyser, cover art generator, music visualiser videos, and more. These are nice bonuses for independent artists on a tight budget.
The verdict
Soundplate and Promoly aren't really competitors. They serve different stages of music promotion. Use Soundplate to submit to playlists and create free smart links. Use Promoly to send promos to your press, DJ, and media contacts with full tracking and feedback. Many labels use both: Soundplate for playlist discovery and Promoly for targeted promo campaigns.
No credit card required. 150 free sends.
Promoly vs Soundplate FAQ
Can Soundplate replace Promoly?
No. Soundplate doesn't send promos to your contacts or track engagement. It's a playlist submission and smart link tool. You'd still need Promoly (or something like it) for outbound promo delivery.
Can I use both together?
Yes, and many labels do. Use Soundplate for playlist submissions and Promoly for sending advance copies to press, DJs, and radio. They cover different parts of your release strategy.
Does Soundplate track who listened to my promo?
No. Soundplate tracks clicks on smart links, but it doesn't send promos or track individual recipient engagement like Promoly does.
Which is cheaper?
Soundplate has a free tier for playlist submission and basic smart links. Promoly starts at £10/month but gives you a full promo delivery platform with tracking, feedback, and a DJ network.
Is Soundplate good for DJ promos?
No. Soundplate is focused on playlist curators, not DJs. Promoly's Tastemaker Network and feedback workflow are built specifically for DJ promo.