Metal Promotion
Promote your metal releases to press, radio, and DJs
Metal fans and media are dedicated but hard to reach through mainstream channels. Promoly helps labels and bands send promos to the zines, radio shows, and DJs that cover heavy music.
Start free trialPromo tools for heavy music
Reach Metal Press Directly
Send promos to metal zines, webzines, and print magazines. They get a private player link, and you see exactly who listened and how many tracks they played.
Radio Show Targeting
Metal radio shows are niche and influential. Send your promos to hosts who actually play your sub-genre, from death metal to doom to thrash.
Pre-Release Exclusives
Share advance streams with trusted press contacts. Control downloads and require feedback to keep your unreleased material secure until street date.
Campaign Analytics
Track which reviewers are engaged and which ones ignore your promos. Focus your energy on the press contacts who consistently listen and respond.
Trusted by independent labels
500+
Labels worldwide
73%
Avg. open rate
60s
Avg. send time
1,300+
Network DJs
Send your metal promos without the hassle
Stop chasing journalists via email. Set up a professional promo in minutes.
Upload your album or single
Add your tracks, artwork, and press notes. Include lyrics, credits, and release date. Promoly creates a player page that does your music justice.
Build your press list
Import contacts from a spreadsheet or add them manually. Include metal zines, radio shows, podcast hosts, and festival bookers. Keep your list organised by sub-genre.
Send and monitor
Launch your promo and track every interaction. See which reviewers are listening, how many tracks they played, and what feedback they left.
"It takes about one minute to start and send a campaign but still has everything you need."
TJ Flanders
Never Say Die Records
Metal promotion FAQ
Is Promoly used by metal labels?
Yes. Labels across the metal spectrum use Promoly for advance press promos, from underground black metal to larger melodic metal releases.
Can I send a full album for review?
Yes. Upload all tracks in order and send the album as a single campaign. Reviewers can stream the full album track by track in their browser.
How do I stop my album leaking before release?
Stream only in-browser (no downloads), or allow downloads with mandatory feedback. You control access at the campaign level.
Can I send different versions to different contacts?
Yes. Send the full album to trusted reviewers and a single to radio hosts. Create separate campaigns for each version.
Does it work for sub-genres like black metal or doom?
Promoly works for any style of music. Segment your contacts by sub-genre so each journalist or DJ gets music that matches what they cover.
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Start promoting your metal releases today
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