Indie Music Promotion
Promote your indie music to blogs, press, and playlists
Indie music promotion is about reaching the right bloggers, radio DJs, and playlist curators. Promoly makes it easy to send private promos and see who's paying attention.
Start free trialMade for indie labels and DIY artists
Reach Indie Blogs and Zines
Send promos to music bloggers, online magazines, and independent press. They get a private link to stream your tracks and you see who actually listens.
Pitch to Playlist Curators
Send your release to Spotify and Apple Music curators before street date. Let them preview your tracks and add them to playlists ahead of launch.
Track Press Response
See which journalists opened your promo, how many tracks they listened to, and whether they came back for a second listen. Focus follow-ups on the interested ones.
Professional Presentation
Your promo arrives as a branded player page with artwork, bio, and streaming links. It looks like you have a PR team behind you, even if it's just you.
Trusted by independent labels
500+
Labels worldwide
73%
Avg. open rate
60s
Avg. send time
1,300+
Network DJs
Get your indie release in front of the right people
You don't need a publicist to run a professional promo campaign. Set up in minutes.
Upload your release
Add your tracks, cover art, press bio, and any streaming or pre-save links. Promoly builds a polished player page that makes your music look and sound great.
Build your press list
Import contacts from a spreadsheet or add bloggers, radio hosts, and curators manually. Promoly keeps your list organised and tracks engagement per contact.
Send and follow up
Launch your campaign and see who engages. Open rates, play counts, and feedback come in real time. Follow up with the bloggers and curators who showed interest.
"It takes about one minute to start and send a campaign but still has everything you need."
TJ Flanders
Never Say Die Records
Indie music promotion FAQ
How do I promote my indie music to blogs?
Add blogger contacts to Promoly, upload your release with a press bio and artwork, and send. Bloggers get a private streaming link and you track whether they listened.
Can I use Promoly as a solo artist without a label?
Yes. Plenty of independent artists use Promoly to run their own promo campaigns. Plans start at £10/month. The free trial gives you 150 sends to test it.
Does Promoly work for EP and album releases?
Yes. Upload multiple tracks in a single campaign. Recipients can stream the full release in order, track by track.
Can I include my press kit?
Add your bio, press photos link, and any background info in the release notes. Recipients see everything alongside the player, no separate attachments needed.
How is this better than emailing MP3s?
Email attachments get caught in spam, can't be tracked, and look unprofessional. Promoly gives you a branded player, real-time analytics, and feedback collection in one package.
Start promoting your indie releases today
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