Alternative Music Promotion
Promote your alternative music to radio, press, and curators
Alternative music promotion means reaching the radio programmers, journalists, and playlist curators who champion new and independent sounds. Promoly gives you a direct line to all of them.
Start free trialPromotion tools for alternative artists and labels
Alternative Radio Access
Send your tracks to alternative radio programmers at commercial stations, college radio, and internet stations. Include your radio edit and full metadata.
Press and Blog Coverage
Reach journalists at NME, Stereogum, Consequence of Sound, and independent blogs. They get a private player and you track every interaction.
Playlist Pitching
Alternative playlists on Spotify and Apple Music drive discovery. Send curators your tracks before release to get on their radar early.
Multi-Format Campaigns
Send radio edits to programmers, full album versions to press, and singles to curators. Different contacts, different campaigns, one account.
Trusted by alternative labels and artists
500+
Labels worldwide
73%
Avg. open rate
60s
Avg. send time
1,300+
Network DJs
Three steps to your next alternative promo
You don't need a publicist to run a professional campaign. Set up in minutes and track every response.
Upload your release
Add your tracks, artwork, bio, and streaming links. Promoly builds a branded player page that presents your music like a proper press promo.
Add your media contacts
Import radio programmers, bloggers, journalists, and playlist curators. Segment by outlet type for targeted sends.
Send and monitor
Launch your campaign and track opens, plays, downloads, and feedback in real time. Know exactly who's interested before you follow up.
"It takes about one minute to start and send a campaign but still has everything you need."
TJ Flanders
Never Say Die Records
Alternative music promotion questions
How do I promote my alternative music to radio?
Add your radio contacts to Promoly, upload your track with full metadata, and send. Each programmer gets a private streaming link with download access.
Can I send promos to both press and radio in one campaign?
You can, but it's often better to create separate campaigns. Send radio edits to programmers and full versions to press, each with custom messaging.
Does Promoly work for indie-alternative crossover releases?
Yes. Promoly works for any genre. Tag your contacts by what they cover and send each group the version of your release that fits.
Can I track which radio stations are playing my music?
Promoly tracks who opened, streamed, and downloaded your promo. You'll see which programmers engaged, giving you strong leads for follow-up calls.
What does the free trial include?
7 days and 150 sends with every feature available. No credit card required. That's enough to run a full promo campaign and see the data.
Get your alternative releases to the right stations and press
7-day free trial. No credit card. Set up in seconds.
Start free trial