Comparison
Promoly vs Play MPE
Play MPE is the enterprise standard used by major labels. Promoly is the indie-friendly alternative. Here's how they compare.
Try Promoly free| Feature | Promoly | Play MPE |
|---|---|---|
| In-browser audio player | ||
| Play/download tracking | ||
| Feedback and ratings | ||
| Radio-specific features | ||
| Smartlinks | ||
| Pre-save pages | ||
| Multi-label management | ||
| Tastemaker DJ Network | ||
| Self-serve signup | ||
| Starting price | £10/mo | Contact sales |
| Free trial | 7 days, 150 sends | Demo on request |
7 days free, no credit card
What is Play MPE?
Play MPE (formerly Yangaroo) is the world's most widely adopted music promo delivery platform. It's used by Universal, Sony, Warner, and thousands of independents, primarily for radio promotion. Play MPE operates in over 100 countries and has two products: Caster (for sending) and Player (for receiving). Pricing isn't public and typically requires a sales conversation.
Key differences
Enterprise vs indie-friendly
Play MPE is built for major labels and large independents with dedicated radio teams. Promoly is built for indie labels, solo artists, and small publicists who need to move fast on a budget.
Radio focus vs broad promo
Play MPE's strength is radio promotion across 100+ countries. Promoly covers DJs, press, curators, and radio without specialising in any single channel.
Sales-led vs self-serve
Play MPE requires a demo and sales conversation. Promoly lets you sign up, upload a track, and send your first campaign in minutes.
Promoly bundles more tools
Smartlinks, pre-saves, and multi-label management come with every Promoly plan. Play MPE is purely a promo delivery tool.
Where Promoly wins
Transparent, affordable pricing
Plans from £10/month listed on the website. No sales calls, no contracts, no minimum commitment.
Self-serve setup
Sign up and send your first campaign in minutes. Play MPE typically involves an onboarding process.
Smartlinks and pre-saves
Run your full release workflow from one dashboard. Play MPE is delivery-only.
Multi-label management
Manage multiple imprints with separate branding and contacts. Useful for publicists and multi-label operations.
Where Play MPE wins
Global radio infrastructure
Play MPE is the standard for radio promo across 100+ countries. If radio airplay is your primary goal, their network is unmatched.
Major label trust
Universal, Sony, and Warner all use Play MPE. That institutional trust means radio programmers are used to receiving Play MPE promos.
Radio-specific workflow
Play MPE's Player app is built for how radio programmers work, with features designed around radio scheduling and playout systems.
Massive global reach
Play MPE operates in more countries and has more radio contacts than any other promo platform.
The verdict
Play MPE is the right tool if you're a label with dedicated radio pluggers working major stations across multiple countries. For indie labels, independent artists, and publicists who need an affordable, self-serve tool for DJ promos, press outreach, and curator pitching (plus smartlinks and pre-saves), Promoly is the practical choice. You don't need enterprise infrastructure to run professional promo campaigns.
No credit card required. 150 free sends.
Promoly vs Play MPE FAQ
Is Promoly a good alternative to Play MPE for indie labels?
Yes. Promoly gives you promo delivery, feedback collection, smartlinks, and pre-saves at a fraction of Play MPE's cost. You can sign up and start sending in minutes.
Does Promoly work for radio promotion?
You can send promos to radio contacts through Promoly, but it doesn't have radio-specific features like Play MPE's integration with playout systems.
How much does Play MPE cost?
Play MPE doesn't publish pricing. You need to contact their sales team for a quote. Promoly's plans start at £10/month and are listed on the website.
Can I switch from Play MPE to Promoly?
Yes. Export your contacts and import them into Promoly. If you don't need Play MPE's radio-specific features, Promoly covers everything else at a lower price.
Which is better for DJ promos?
Promoly. It's built for DJ promo workflows with a Tastemaker Network and feedback collection. Play MPE is focused on radio.