Comparison
Promoly vs FatDrop
FatDrop is the UK industry standard used by major labels. Promoly is the accessible alternative. Here's how they stack up.
Try Promoly freeTL;DR
FatDrop is the UK industry incumbent, trusted by majors like Ministry of Sound and Spinnin' Records. It's built for high-volume labels and priced to match - many indie labels report bills climbing past £150-200/month. Promoly gives you the same core promo workflow, plus smartlinks, pre-saves and a 1,300-DJ network, starting at £10/month with transparent pricing on the site.
| Feature | Promoly | FatDrop |
|---|---|---|
| In-browser audio player | ||
| Play/download tracking | ||
| Feedback and ratings | ||
| Piracy scanning | ||
| Smartlinks | ||
| Pre-save pages | ||
| Multi-label management | ||
| Tastemaker DJ Network | ||
| AI promo copy | ||
| Starting price | £10/mo | Contact sales |
| Free trial | 7 days, 150 sends | Demo on request |
7 days free, no credit card
What is FatDrop?
FatDrop is a UK-based promo delivery platform trusted by labels like Ministry of Sound and Spinnin' Records. It's regarded as the industry standard among UK DJs and electronic music professionals. FatDrop offers advanced list management, feedback collection, piracy scanning, and streaming before download. It's a premium-priced tool aimed at established labels with significant release schedules.
Key differences
FatDrop is enterprise, Promoly is accessible
FatDrop is priced for established labels with large catalogues. Promoly starts at £10/month, making it realistic for indie labels and solo artists who can't justify enterprise pricing.
FatDrop has piracy scanning
FatDrop actively scans the internet for leaked copies of your promos. Promoly protects your music through controlled streaming and download permissions but doesn't scan for piracy.
Promoly bundles smartlinks and pre-saves
You get fan-facing landing pages and pre-save campaigns included with Promoly. FatDrop is purely a promo delivery tool, so you'd need a separate smart link service.
Transparent pricing vs sales-led
Promoly's pricing is on the website. FatDrop requires you to contact sales for a quote, which typically means higher costs and longer onboarding.
Pricing side-by-side
Promoly publishes all four tiers on the website. FatDrop uses a sales-led quote model that scales with release volume - public reports place bills for active labels around £150-200/month.
| Tier | Promoly | FatDrop |
|---|---|---|
| Entry | £10/mo (300 sends, 1 profile) | Contact sales |
| Mid | £19-39/mo (750-2,000 sends, 2-3 profiles) | Contact sales |
| Top | £79/mo (15,000 sends, 7 profiles) | £150-200+/mo reported |
| Free trial | 7 days, 150 sends, no credit card | Demo on request |
| Annual discount | 20% off annual | Case-by-case |
Pricing accurate as of April 2026. FatDrop does not publish pricing - figures are drawn from verbatim customer reports and should be verified directly.
Where Promoly wins
Affordable for indie labels
Plans from £10/month with transparent pricing on the website. No need to contact sales or negotiate contracts.
Smartlinks, pre-saves, and promo in one tool
FatDrop only handles promo delivery. Promoly adds smartlinks and pre-save pages so you can run your entire release workflow from one dashboard.
Tastemaker DJ Network
1,300+ DJs have opted in to receive promos through Promoly. FatDrop relies entirely on your own contact lists.
Quick self-serve setup
Sign up and send your first campaign in minutes. FatDrop typically involves a demo call and onboarding process.
Where FatDrop wins
Industry standard reputation
FatDrop is trusted by Ministry of Sound, Spinnin' Records, and other majors. That reputation carries weight with DJs who recognise the FatDrop player.
Piracy scanning
Active scanning for leaked copies of your promos across the internet. If leak detection is a priority, FatDrop has this built in.
Built for high-volume labels
FatDrop's infrastructure handles hundreds of releases per month from major label catalogues. It's built for scale.
The verdict
FatDrop is the right tool for established labels with big catalogues, major label distribution, and a need for piracy scanning. If you're an indie label, independent artist, or publicist who wants promo delivery plus smartlinks and pre-saves at a price that makes sense, Promoly gives you more for less. Many labels start with Promoly and only consider FatDrop once they're releasing at major-label volume.
No credit card required. 150 free sends.
Moving from FatDrop to Promoly
Export your contacts
Request a CSV export of your FatDrop contact list. Include your genre tags, roles, and any custom segments.
Import into Promoly
Upload the CSV in Promoly's contacts area. Map FatDrop tags to Promoly groups during import - takes a few minutes.
Run one release in parallel
Send the same release through both tools for one cycle. Compare open, play, download and feedback volumes to confirm equivalent (or better) reach before switching fully.
Ask for help if needed
Email hello@promo.ly and we'll walk you through the move. Most labels fully switch within a release cycle.
Promoly vs FatDrop FAQ
Is Promoly cheaper than FatDrop?
Yes, significantly. Promoly plans start at £10/month with pricing listed on the website. FatDrop requires a sales conversation and is priced for established labels.
Do DJs recognise Promoly promos?
Yes. Promoly promos arrive as branded emails with an in-browser player. DJs across electronic music, hip-hop, and other genres receive Promoly promos regularly.
Can I switch from FatDrop to Promoly?
Yes. Export your contacts from FatDrop and import them into Promoly via CSV. You can send your next campaign from Promoly the same day.
Does Promoly scan for piracy?
No. Promoly protects your music through controlled access: in-browser streaming, optional download permissions, and mandatory feedback before downloads. It doesn't scan the internet for leaks.
Which is better for a new label?
Promoly. The pricing is accessible, setup is self-serve, and you get smartlinks and pre-saves included. FatDrop makes more sense once you're operating at a larger scale.