Comparison
Promoly vs Musosoup
Promoly sends promos to your contacts. Musosoup connects you with bloggers, playlist curators, and media for a fee per submission. Here's how they differ.
Try Promoly free| Feature | Promoly | Musosoup |
|---|---|---|
| Send promos to your own contacts | ||
| Submit to curators you don't know | ||
| Contact list management | ||
| Play/download tracking | ||
| Feedback and ratings | Limited | |
| Blog/press coverage | No (you pitch) | Yes (curators approach) |
| Smartlinks | ||
| Pre-save pages | ||
| Tastemaker DJ Network | ||
| Pricing model | Subscription | Pay per campaign + coverage |
7 days free, no credit card
What is Musosoup?
Musosoup is a UK-based PR submission platform that connects independent artists with music bloggers, playlist curators, radio stations, and influencers. Artists submit their release to the platform (starting at £36 for a campaign fee), and if accepted, curators approach them with coverage offers. Coverage options include blog reviews, playlist placements, interviews, and social media posts. Curators set their own rates (typically £8-£12 per piece of coverage). Artists spend around £80 per campaign on average. Musosoup offers a refund if you receive no coverage.
Key differences
Your contacts vs their network
Promoly sends promos to contacts you already have (DJs, press, radio). Musosoup introduces you to curators you don't know. They're solving different problems: delivery vs discovery.
Subscription vs pay-per-campaign
Promoly charges a monthly subscription starting at £10/month for ongoing promo delivery. Musosoup charges per campaign (£36 upfront) plus per-coverage fees (£8-£12 each). Costs add up quickly with Musosoup if you release often.
Control over recipients
With Promoly, you choose exactly who receives your promo. With Musosoup, curators choose whether to approach you after your submission is accepted. You have less control over who covers your music.
Type of coverage
Musosoup is focused on editorial coverage: blog reviews, interviews, playlist adds. Promoly is focused on DJ and press promo delivery with engagement tracking.
Where Promoly wins
Full control over your promo list
Send to exactly the DJs, journalists, and curators you want. No waiting for curators to approach you.
Predictable monthly cost
Pay £10-£79/month and send as many campaigns as you need. Musosoup's per-campaign pricing can exceed that quickly, especially if you release regularly.
DJ Tastemaker Network
1,300+ opted-in DJs across genres. Musosoup's curator network is focused on bloggers and playlist curators, not DJs.
Engagement analytics
Track opens, plays, downloads, and ratings for every recipient. Musosoup shows whether curators accepted your pitch, but not detailed listening analytics.
Where Musosoup wins
Curator discovery
Musosoup introduces you to bloggers, playlist curators, and media you wouldn't find on your own. Useful if you're starting out and don't have industry contacts yet.
Guaranteed feedback or refund
If no curators cover your music, Musosoup refunds your campaign fee. There's less financial risk per campaign than building a contact list from scratch.
Editorial coverage included
Curators on Musosoup write reviews, conduct interviews, and add tracks to playlists. With Promoly, you'd need to pitch and follow up yourself to get editorial coverage.
The verdict
Musosoup is great for artists who need to build press coverage from scratch and don't have existing media contacts. Promoly is built for labels and publicists who already have a contact list and want to send promos with tracking and feedback. If you're just getting started and need blog reviews and playlist placements, Musosoup helps with discovery. If you have contacts and want to run professional promo campaigns, Promoly is the better fit. Some labels use Musosoup for editorial pitching and Promoly for DJ and press promo delivery.
No credit card required. 150 free sends.
Promoly vs Musosoup FAQ
Can Musosoup replace Promoly?
Not if you have your own contacts. Musosoup is a curator marketplace where bloggers approach you. It doesn't let you send promos to your own DJ, press, or radio lists. You'd still need Promoly for that.
Which is cheaper for regular releases?
Promoly. A £10/month subscription covers all your promo campaigns. Musosoup charges £36 per campaign plus £8-£12 per piece of coverage. If you release monthly, Musosoup costs add up fast.
Can I use both together?
Yes. Use Musosoup to get blog reviews and playlist placements from curators you don't know. Use Promoly to send advance copies to your existing contacts with full tracking and feedback.
Does Musosoup work for DJ promos?
No. Musosoup's curator network is focused on bloggers, playlist curators, and media. For DJ promos, Promoly's Tastemaker Network is the right tool.
What happens if I get no coverage on Musosoup?
Musosoup refunds your campaign fee if no curators pick up your release. With Promoly, there's no per-campaign risk because you're sending to your own contacts on a flat subscription.