Comparison
FatDrop vs Inflyte
Two of the most established promo platforms for electronic music. Different strengths, different pricing, different audiences. Here's a straight comparison - plus a third option worth considering.
TL;DR
FatDrop is the UK incumbent trusted by major labels like Ministry of Sound. Inflyte is the modern DJ-app-first platform with Rekordbox integration and a larger tastemaker base. Both are expensive for independent labels. If you're an indie label evaluating these two, it's worth knowing about Promoly - a third option starting at £10/month that bundles promo delivery, smartlinks and pre-saves in one tool.
FatDrop vs Inflyte across the categories that matter
Pricing and accessibility
FatDrop
FatDrop doesn't publish pricing. Customers report bills of £150-200/month for active labels. Sales-led onboarding with demo required.
Inflyte
Inflyte's entry tier is around £40/month. Higher tiers aren't publicly listed - contact sales.
Promoly
Promoly publishes all four plans on the website. Starter £10/mo, up to £79/mo for the top tier. 7-day free trial, no credit card.
DJ network and reach
FatDrop
FatDrop relies on your own contact list. No built-in tastemaker network.
Inflyte
Inflyte claims 80,000+ tastemakers, heavy in UK and European electronic music. Network access is part of the platform.
Promoly
Promoly includes a 1,300+ opt-in Tastemaker Network across electronic, hip-hop, reggae, bass, rock, pop and indie. Smaller than Inflyte, but curated and engaged.
DJ workflow and apps
FatDrop
FatDrop is browser-based. No dedicated DJ app, but DJs recognise the FatDrop player from years of industry use.
Inflyte
Inflyte has a dedicated DJ mobile app with offline listening and Rekordbox sync. The best DJ-side workflow of any platform.
Promoly
Promoly is browser-based across desktop and mobile. No Rekordbox integration yet. Focus is on the label/sender workflow rather than the DJ listener app.
Anti-piracy and protection
FatDrop
Active piracy scanning - FatDrop searches the web for leaked copies of your promos and reports them.
Inflyte
In-browser streaming, controlled downloads, tracking.
Promoly
In-browser streaming, controlled downloads, mandatory feedback before download. No active piracy scanning.
Additional tools
FatDrop
Pure promo delivery. No smartlinks, pre-saves, or fan-facing tools.
Inflyte
Pure promo delivery with RADAR (automatic playlist/radio tracking). No smartlinks or pre-saves.
Promoly
Bundles promo delivery with smartlinks, pre-save pages, event campaigns and a press release formatter - in one subscription.
Feedback collection
FatDrop
Basic feedback and comments from DJs.
Inflyte
Feedback and ratings built in.
Promoly
Full feedback, star ratings, and written comments from DJs before they can download. Designed as a core part of the workflow, not an add-on.
Who each one is for
Pick FatDrop if...
FatDrop makes sense for established labels with big catalogues, major-label distribution, and a need for piracy scanning. Best fit: labels already spending £200+/month on promo infrastructure who want the industry-standard player.
Pick Inflyte if...
Inflyte fits mid-to-large electronic music labels that prioritise the DJ-side experience (mobile app, Rekordbox sync) and want the RADAR playlist/radio tracking. Best fit: active electronic labels with 50+ tastemaker contacts.
Pick Promoly if...
Promoly fits indie labels, solo artists, and publicists who want promo delivery plus smartlinks and pre-saves at a price that works for small operations. Best fit: 1-5 person labels releasing a few tracks a month who can't justify £40-200/month on promo alone.
Worth knowing
Promoly - the affordable alternative to both
If you're comparing FatDrop and Inflyte, you're probably a label or publicist serious enough about promo to pay for a dedicated tool. That's smart. But unless you need FatDrop's piracy scanning or Inflyte's Rekordbox integration specifically, there's a meaningful gap between £150-200/month (FatDrop) or £40+/month (Inflyte) and what most indie labels actually need. Promoly was built by a label owner to fill that gap - same core promo workflow, a real opt-in DJ network, plus smartlinks and pre-saves, starting at £10/month with a 7-day free trial. Worth trying before you commit to a bigger bill.
No credit card required. 150 free sends.
Feature-by-feature
| Feature | FatDrop | Inflyte | Promoly |
|---|---|---|---|
| In-browser audio player | |||
| Play/download tracking | |||
| Feedback and ratings | |||
| Mobile app for DJs | |||
| Rekordbox integration | |||
| Playlist/radio tracking | Yes (RADAR) | ||
| Piracy scanning | |||
| Smartlinks | |||
| Pre-save pages | |||
| Multi-label management | |||
| Built-in DJ network | Yes (~80,000) | Yes (1,300+) | |
| Starting price | Contact sales | ~£40/mo | £10/mo |
| Free trial | Demo on request | Contact sales | 7 days, 150 sends |
FatDrop vs Inflyte FAQ
Which is cheaper, FatDrop or Inflyte?
Inflyte is cheaper at the entry tier (~£40/mo versus FatDrop's sales-led pricing that typically starts higher). Both are significantly more expensive than Promoly (£10/mo).
Which has a better DJ network?
Inflyte's network is larger (~80,000 tastemakers) and deeper in electronic music. FatDrop relies on your own contacts. Promoly offers a smaller curated network (1,300+) spanning more genres.
Do any of them offer smartlinks?
Only Promoly bundles smartlinks and pre-save pages with the core promo tool. FatDrop and Inflyte are pure promo delivery platforms.
Can I try any of them for free?
Promoly offers a 7-day free trial with 150 sends, no credit card. FatDrop and Inflyte require contacting sales and booking a demo.
Which is best for a small indie label?
Promoly, in most cases. FatDrop and Inflyte are priced for bigger operations. If you're releasing 1-10 tracks a month and managing a list under 500 DJs, Promoly gives you equivalent core features at a fraction of the cost.
Compare Promoly to each one directly
Try the third option free
Send your music to DJs, collect feedback, and track results. Starting at £10/month.
Start your free trial