Comparison
FatDrop vs Haulix
FatDrop is the UK electronic music standard. Haulix is the US press and radio incumbent. Different markets, different workflows. Here's how they compare - and a third option worth knowing about.
TL;DR
FatDrop is built for UK electronic music labels, with piracy scanning and a sales-led pricing model. Haulix is the US standard for publicists pitching to press, radio and media, with built-in audio watermarking. Both have strong reputations in their niches and neither is cheap. Promoly is a third option that covers both DJ and press workflows at a fraction of the price, starting at £10/month.
FatDrop vs Haulix across the categories that matter
Market focus
FatDrop
FatDrop is UK-founded and heavily used by electronic music labels. Strong in house, techno, DnB, bass, and dance.
Haulix
Haulix is US-founded (2009) and built for music publicists pitching to press, radio and media. Strong in rock, pop, hip-hop, and Americana.
Promoly
Promoly is genre-agnostic and UK-based. Works across electronic, hip-hop, reggae, bass, rock, pop, indie. Equally at home with DJ promo or press outreach.
Pricing model
FatDrop
Sales-led, no published pricing. Customer reports place active-label bills at £150-200+/month.
Haulix
Tiered pricing published on site. $22/mo entry to $1,000+/mo for agencies. Clearer than FatDrop but still expensive at scale.
Promoly
Transparent tiers on the website. £10-79/mo range covers everything from solo artist to busy multi-label publicist.
Anti-piracy
FatDrop
Active piracy scanning - FatDrop searches the web for leaked copies and alerts you.
Haulix
Built-in audio watermarking on every file, on every plan. Watermarks are embedded in the audio itself.
Promoly
Controlled streaming with mandatory feedback before download. No watermarking or piracy scanning.
Included tools
FatDrop
Pure promo delivery with list management and feedback.
Haulix
Promo delivery, AI press release generator, media engagement tracking. Press-release-focused.
Promoly
Promo delivery, smartlinks, pre-save pages, event campaigns, press release formatter, multi-sender profiles, contact network - all bundled.
Free trial / evaluation
FatDrop
Demo on request.
Haulix
14-day free trial.
Promoly
7 days, 150 sends, no credit card.
Who each one is for
Pick FatDrop if...
FatDrop fits established UK electronic music labels with big catalogues who need industry-standard recognition among DJs and want piracy scanning built in.
Pick Haulix if...
Haulix fits music publicists and label PR teams pitching to press, radio and media - especially in the US - where watermarking and a trusted press-promo workflow matter.
Pick Promoly if...
Promoly fits indie labels, solo artists, and publicists who want promo delivery for both DJs and press without paying agency prices. Also fits anyone who wants smartlinks and pre-saves bundled with promo in one tool.
Worth knowing
Promoly - the affordable alternative
FatDrop and Haulix are both specialised tools built for their markets. If you genuinely need piracy scanning (FatDrop) or built-in watermarking for press advance copies (Haulix), those are real reasons to pick one. But if you're an indie label, artist or publicist who just wants reliable promo delivery, engagement tracking, and a real DJ network, Promoly covers it for a fraction of the price - and adds smartlinks and pre-saves so you can run your whole release workflow from one place. Starts at £10/month with a 7-day trial.
No credit card required. 150 free sends.
Feature-by-feature
| Feature | FatDrop | Haulix | Promoly |
|---|---|---|---|
| In-browser audio player | |||
| Play/download tracking | |||
| Feedback and ratings | |||
| Audio watermarking | |||
| Piracy scanning | |||
| AI press release copy | |||
| Smartlinks | |||
| Pre-save pages | |||
| Multi-label management | |||
| Built-in DJ network | Yes (1,300+) | ||
| Starting price | Contact sales | $22/mo | £10/mo |
| Free trial | Demo | 14 days | 7 days, 150 sends |
FatDrop vs Haulix FAQ
Is FatDrop or Haulix better for DJ promos?
FatDrop, historically. It's UK-based and deeply established in electronic music. Haulix is more press and radio focused. Promoly covers both use cases well.
Is FatDrop or Haulix better for press outreach?
Haulix. It's built for publicists with watermarking, press release tools, and media engagement tracking designed for press/radio workflows.
Which offers a proper free trial?
Haulix offers 14 days. Promoly offers 7 days with 150 sends and no credit card. FatDrop requires a demo call.
Which is cheapest?
Promoly, clearly. £10/mo entry versus Haulix's $22/mo and FatDrop's sales-led pricing (typically £150-200+/mo for active labels).
Can I use one tool for both DJ promo and press?
Yes with Promoly - it works for both audiences. FatDrop is DJ-focused, Haulix is press-focused, so using either as a single tool means compromising on the other side.
Compare Promoly to each one directly
Try the third option free
Send your music to DJs, collect feedback, and track results. Starting at £10/month.
Start your free trial