Highlife Music Promotion
Promote your highlife releases to radio, DJs, and curators across West Africa and beyond
Highlife is rooted in Ghana and Nigeria, but its audience stretches worldwide. Promoly helps artists and labels send promos to the radio hosts, DJs, and curators who keep the genre thriving.
Start free trialPromotion tools for highlife artists and labels
West African Radio Reach
Send promos to radio programmers in Ghana, Nigeria, and across West Africa. Include full metadata so your track is ready for rotation the moment it arrives.
Diaspora and Global DJs
Highlife has dedicated audiences in London, New York, Toronto, and Berlin. Reach diaspora DJs and curators from a single campaign.
Playlist Curator Outreach
Afro-focused playlists on Spotify and Apple Music are growing fast. Send curators a private preview so they can add your track before release.
Honest Feedback from DJs
Require ratings and comments before downloads. Know what working DJs think of your production and arrangements before release day.
Used by artists and labels
500+
Labels worldwide
73%
Avg. open rate
60s
Avg. send time
1,300+
Network DJs
Send your highlife promos in three steps
Set up a professional campaign in minutes. Reach radio, DJs, and curators across West Africa and the diaspora.
Upload your release
Add your tracks, artwork, and streaming links. Promoly creates a branded player page that works on any device and any internet connection.
Build your contact list
Import radio hosts, DJs, playlist curators, and journalists. Include contacts in Ghana, Nigeria, the UK, and beyond. Tag by region for easy filtering.
Send and follow the data
Launch your campaign and track engagement in real time. See who opened, who played your tracks, and what feedback they left.
"It takes about one minute to start and send a campaign but still has everything you need."
TJ Flanders
Never Say Die Records
Highlife promotion questions
Can I promote highlife to DJs outside West Africa?
Yes. Promoly works globally. Build a contact list that covers Ghana, Nigeria, the UK, US, and Europe. Send one campaign and reach all your markets.
Does Promoly work for contemporary highlife and gospel highlife?
Yes. The platform handles any style. Tag your contacts by what they play to keep your promos relevant for each recipient.
How do I reach radio stations in Ghana?
Add your radio contacts from Ghanaian stations to Promoly and send. Each host gets a private streaming link with tracking.
Can I include links to Boomplay or Audiomack?
Yes. Add links to any platform when uploading your release. Recipients see them alongside the in-browser player.
Is there a free trial?
Yes. 7 days and 150 sends with full access. No credit card required. Run your first campaign and see the results.
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