About Promoly
Built by a label owner,
for label owners
We believe creative content promotion should be simple. That's been our mission since day one.
Our story
In 2014, Pete Callaghan was running a growing record label. With thousands of industry contacts and new releases every month, managing promos through email chains and file-sharing links was becoming impossible.
So he built Promoly, a platform that made sending music promos, collecting feedback, and tracking engagement as simple as it should be.
Since then, Promoly has served hundreds of creative brands worldwide, from independent artists to major distribution companies like Symphonic. Our mission remains the same: make creative content promotion very simple.
2014
Promoly founded by Pete Callaghan to solve his own label's promotion challenges.
2016
Partnered with Symphonic Distribution, reaching hundreds of labels.
2019
Launched the Tastemaker Network with 500+ opt-in DJs.
2022
Introduced pre-save campaigns and secret links.
2025
Launched Promoly AI for smarter campaign optimization.
2026
Serving 500+ labels worldwide with 1,300+ network DJs.
The team
Small team, big mission
Pete Callaghan
Co-Founder & CEO
Record label owner turned SaaS founder. Passionate about making music promotion simple for everyone.
pete@promo.lyMike Ramirez
Co-Founder & CTO
The engineering mind behind Promoly. Building the technology that powers music promotion for hundreds of brands.
mike@promo.lyWhat drives us
Simplicity
We build tools that get out of your way. Send a promo in under 60 seconds. No training required.
For Creatives
We were born from the music industry and we build for the music industry. We understand your workflow.
Results First
Every feature we build is designed to help you get more plays, more feedback, and more fans. That's what matters.
Join the Promoly family
Hundreds of labels already trust us. Start your free trial and see why.
Start your free trial