About Promoly

Built by a label owner, for label owners

We believe creative content promotion should be simple. That's been our mission since day one.

Our story

In 2014, Pete Callaghan was running a growing record label. With thousands of industry contacts and new releases every month, managing promos through email chains and file-sharing links was becoming impossible.

So he built Promoly, a platform that made sending music promos, collecting feedback, and tracking engagement as simple as it should be.

Since then, Promoly has served hundreds of creative brands worldwide, from independent artists to major distribution companies like Symphonic. Our mission remains the same: make creative content promotion very simple.

2014

Promoly founded by Pete Callaghan to solve his own label's promotion challenges.

2016

Partnered with Symphonic Distribution, reaching hundreds of labels.

2019

Launched the Tastemaker Network with 500+ opt-in DJs.

2022

Introduced pre-save campaigns and secret links.

2025

Launched Promoly AI for smarter campaign optimization.

2026

Serving 500+ labels worldwide with 1,300+ network DJs.

The team

Small team, big mission

PC

Pete Callaghan

Co-Founder & CEO

Record label owner turned SaaS founder. Passionate about making music promotion simple for everyone.

pete@promo.ly
MR

Mike Ramirez

Co-Founder & CTO

The engineering mind behind Promoly. Building the technology that powers music promotion for hundreds of brands.

mike@promo.ly

What drives us

Simplicity

We build tools that get out of your way. Send a promo in under 60 seconds. No training required.

For Creatives

We were born from the music industry and we build for the music industry. We understand your workflow.

Results First

Every feature we build is designed to help you get more plays, more feedback, and more fans. That's what matters.

Join the Promoly family

Hundreds of labels already trust us. Start your free trial and see why.

Start your free trial